Build a Story Factory for Inbound Marketing in Five Easy Steps

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How You Can Build aStory Factory

in Five Easy Steps

Sim Simeonov / @simeons

Founding. Funding.

Growing. Startups.

Shopximity

Why stories?

unit of connection

unit of understanding

unit of sharing

Why story factory?

low-cost, repeatable,

inbound marketing

1. Pick a theme

relevance + scarcity

2. Create a template

simple + multi-channel

3. Get the data

your data exhaust

external information

surveys

4. Produce the story

humans + machines

5. Distribute

share value

create heroes

@simeons

sim@shopximity.com

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