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BrightMove Recruiting Software and Applicant Tracking Software solutions created a whitepaper and presentation on key actions in moving to social media recruiting and networking.
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The Recruiter’s Field Guide to Social Media
Hi…hello…
Presenters:
Nanci Lamborn, SPHR – HR Consultant
Paul Cevolani, SPHR – President / CEO Novus Origo
Introductions
• Michael Brandt – COO BrightMove, Talent Management Veteran, Applicant Tracking industry expert.
• Nanci Lamborn – Consultant, Industry Writer, 20 HR Veteran
• Paul Cevolani – CEO Novus Origo, HR Transformation Expert
BrightMove Contact Information
Office Phone: (877) 482-8840
Email: sales@brightmove.com
Site: BrightMove Recruiting Software
Twitter: http://twitter.com/brightmoveus
Start a Free Trial
Introductions
• BrightMove Recruiting Software – Provides leading OnDemand SaaS Recruiting Software for HR/Corporate Staffing, Agency Recruitment and Recruitment Outsourcing.
• Novus Origo - Provided Human Resources Consulting, and Information Technology Consulting in the areas of Project & Program Management, Outsourcing Consulting, Transitions & Transformation, and Vendor Relationship Management & Consolidation services.
Social Media Recruiting
Communication is King!!
Background
• Why Social Media As Recruiting Initiative?– Top Talent Follows The Industry Through Social
Media (Blogs, Twitter, LinkedIn)
– Companies and Agencies That Are Involved Are More Attractive and Visible
– Involvement Also Means You Stay Educated On Trends
Key Trends and Industry Data
Social Marketing and Passive Search Tools
Transformation and Call to Action
Question / Answer4
3
2
1
Agenda for Today
Social Media:
Here to Stay
growing by the minute
Social Media is here and growing.
Social Media:
Here to Stay
SURVEY SAYS…
75.0%
64.3%
42.9%
32.1%
14.3% 14.3%
10.7%
7.1% 7.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
PERCENT
Youtube
Other
None
Blogger
MySpace
Digg
Personal Social Media Usage
Link
edIn
Fac
eboo
k
You
Tub
e
Tw
itter
Oth
er
Non
e
80.8%
38.5% 38.5%
11.5%
7.7% 7.7% 7.7% 7.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
PERCENT
None
MySpace
Youtube
Blogger
Other
SURVEY SAYS…Work-Related Social Media Usage
Link
edIn
Fac
eboo
k
Tw
itter
Non
e
Social Media:
Here to Staygrowing by the minute
Facebook:
300,000,000
users
It’s time for recruiters to embrace the social media revolution.
Twitter:
6,000,000
users
LinkedIn:
50,000,000
users
www.greatplace.comCustomers
CandidatesVendors
Employees
A functioning website is a necessity.
CommunicationContact
Connect
Establish comprehensive social media policies.
POLICIES/PROCEDURES• Social media usage• Trade secrets• Intellectual property• Employee privacy• Confidentiality
Now Partnered With:
BrightMove Applicant Tracking
BrightMove Applicant Tracking
BrightMoveATS
Your URL: http://twitter.com/BrightMoveATS
LinkedIn•Colleagues•Associates•Clients•Candidates•Local Groups•Job Postings
MySpace•Similar to above sites•Likes Video•Easy Broadcast Bulletins
Facebook•Prospects•Candidates•Friends/Family•Classmates•Interest Groups•Page Fans
Twitter•Contacts•News forums•Shared Industries•Abbreviated
Connections = Contacts = Networking Opportunity
Incorporate your connections everywhere possible.
Nanci Lamborn, SPHRConsultantNovus Origo3231-C Business Park DriveSuite #121Vista, CA 92081(760) 438-4354www.NovusOrigo.com
Connect with me online:
Nanci Lamborn, SPHRConsultant
Novus Origo(760) 438-4354nanci.lamborn@novusorigo.com
Linkedin: www.linkedin.com/novusorigo
Follow: www.twitter.com/novusorigocnslt
Facebook: www.facebook.com/novusorigo
AIM: NovusOrigo
Now Partnered With:
Now Partnered With:
Employer Branding: Uniform Consistency
Set up user accounts
Remember employer branding
Start driving traffic to you3
2
1
Now Partnered With:
Now Partnered With:
HRCI credit courses – click here to register!
Google Sitemap
Bing Sitemap
Further education: Sitemaps.org
Start Blogging!
Share your newsworthy happenings
Emphasize and share your employee-focused news
Second graphic here of visual news slide showing employee friendly news / compassionate story
Emphasize and share your employee-focused news
Give passive candidates a look into your organization
Web 2.0 technology = RSS feed
Now Partnered With:
HRCI credit courses – click here to register!
UpdatedWebpageContent
•Blog data•News
updates•Educational
alerts
Web 2.0: the RSS Feed = your newswire
sender
Passive Audience
transmission
Recent Compa
ny News!
Industry Value Add
News
Web 2.0 tools
Employer branding / blogging
RSS feed syndication3
2
1
Excavating passive candidates
Yahoo Hotjobs: 30 million
Careerbuilder: 22 million
Monster: 110 million
Dice: over 2 million (hi-tech specialty)
Resume Database Searching
Quick Reference Search Guide
PMP Oracle experienced Atlanta
Linkedin.com
Google Advanced Search
Google Advanced Search
Google Advanced Search results
Dogpile Advanced Search
Dogpile Advanced Search
Yahoo Advanced Search
http://www.ipl.org/div/websearching/
http://www.googleguide.com/advanced_operators.html
Search string tips / tools / tricks / practice
Author and Consultant
Nanci Lamborn, SPHR
Office Phone: (404) 218-5332
Email: nanci.lamborn@NovusOrigo.com
LinkedIn: http://www.linkedin.com/in/ladilamborn
Twitter: http://twitter.com/TheHRLadi
Contact Information:
Software’s Role in Social Media
• Why Social Media As Recruiting Initiative?– Top Talent Follows The Industry Through
Social Media (Blogs, Twitter, LinkedIn)
– Companies and Agencies That Are Involved Are More Attractive and Visible
– Involvement Also Means You Stay Educated On Trends
Software’s Role in Social Media
• Your ATS should enable you to communicate effectively to the social media world.
• Your ATS should aid in your tracking of industry trends and also help you communicate trends
• Should drive traffic/attention to your brand• Should foster referrals and applicant cross
pollination
BrightMove Contact Details
Michael Brandt - COO
Office Phone: (877) 482 8840 Ext 6053
Email: mike.brandt@brightmove.com
LinkedIn: http://www.linkedin.com/in/michaelgbrandt
Twitter: http://twitter.com/brightmoveus
Contact Information:
Human Resources Transformation / Change Management
Incorporating Transformation & Change Management
Human Resources Transformation / Change Management
Utilizing Social Media as an HR Recruiting process results in transformation or change,
and no matter how well intended or needed…
change is not always welcomed with open arms!
Change is the only
constant!
Change is hard!
Change is going to come!
Change is good!
Change is inevitable!
Change is not for
me!
Bersin & Associates 200965%
The desire for advanced capabilities in Applicant Tracking Systems (ATS)
The desire for a change
Bersin & Associates 2009
80%
20%
The desire for advanced capabilities in Applicant Tracking Systems (ATS)
The satisfaction of the change
Transformation
The redesign of an organization which results in the improvements needed to achieve strategic goals and business objectives
Transforming to a new model
Because…If you don’t care where you are … You’re not really lost!
Regardless of what process or technology you are looking to implement or outsource, whether it be:
• Social Networking• Applicant Tracking Systems (ATS)• Payroll Processing• Benefit Administration• ESS / MSS• Talent Management, etc…
You first need to have a clear understanding of how it is done today.
As-Is To-Be
Identifying the current and future state of the organization
• Do you know how you “really” do it to day?
• Are the processes documented?
• What is the cost of Service Delivery?
• Do you need to change, Do you want to change?
• Can your organization support the change?
• What are the benefits of the change?
• Is there a defined Business Case which supports the change?
• What is the Return on Investment (ROI) and when will it be realized?
• Is the Leadership Team onboard, and does it meet their vision?
• What amount of Change Management will be required for success?
• Do you have the skills and resources onboard to implement the change?
64
Simplified Implementation Overview
New Process Planning & Implementation
Transformation ContinuousImprovement
-2 to 0 Months 0 to 3 Months Ongoing
65
Large Scale Implementation Overview (with stabilization)
-1 Month +2 Month +3 Month +4 Month +5 Month … Month +1 Month +2
Implementation (Transition)Planning
Month +1Month +1 Month -1
Stabilization(Implementation to Run)
Service Delivery (Transformation)
Month +2 Month +3 Month +…
Implementation Stabilize Service Delivery
Go LiveStart Implementation
Plan
Identifying the current and future state of the organization
Paul Cevolani, SPHR
Office Phone: (760) 432-4354
Email: Paul.Cevolani@NovusOrigo.com
LinkedIn: http://www.linkedin.com/in/paulcevolani
Twitter: NovusOrigoCEO
Contact Information:
Complimentary Access to BrightMove:
BrightMove will extend 3 free months access to our industry leading recruiting software for allattendees.
Go to this link for more details:http://www.brightmove.com/tour
A BrightMove Thank You
Identifying the current and future state of the organization
Paul Cevolani, SPHR
Office Phone: (760) 432-4354
Email: Paul.Cevolani@NovusOrigo.com
LinkedIn: http://www.linkedin.com/in/paulcevolani
Twitter: NovusOrigoCEO
Contact Information:
Questions?
Question / Answer
www.brightmove.com
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