Breaking Down the Mobile-Social Silo

The First Mobile Phone?

Maxwell Smart Was The Trailblazer

From Get Smart To Get Smartphone

Summary of Hipcricket

We’re convinced that the ability to reach our consumers via mobile is critically important and a natural step in our evolution, Hipcricket will be a great partner in this endeavor.

-Steve Mura, MillerCoors Director of Digital Media

The smartphone may prove to be the greatest instrument for marketing ever invented. Locally, companies like Microsoft, Amazon and HipCricket are creating this new future.

-Seattle Business Magazine

“One-stop” mobile marketing and advertising company that empowers brands agencies and media properties to engage customers, drive loyalty and increase sales

Industry-leading 130,000 campaigns

Exclusive mobile marketing partner for MillerCoors with multi-year diversified programs with Ford, Nestle, Macy’s, CBS, Clear Channel and Dr Pepper

Over Tozen Industries Served

Events and Entertainment

Broadcast and MediaQSR

Miscellaneous

Retail Consumer Package Goods AgenciesHealth/Pharma

Over Two Dozen Industries Served

CONVERGENCE IMPACT ON CONSUMERS AND BRANDS

ERA OF CUSTOMER DISSERVICE

64% Have Switched Brands

78% Have Bailed On Transaction

THE MOMENTS OF TRUST CONCEPT

Touchpoints That Make Or Break Brands

Moments of Trust Impact Sales And Brand Loyalty

Mobile Has Changed The Moments of Trust Dynamic

They Really Are All Megaphones

MOBILE/WIRELESS IN OUR LIVES

Never Too Young To Start

Never Too Old To Take Part

96%

Penetration

Within 4 Feet

MOBILE AND MOMENTS OF TRUST

NewMoments of Trust Poll

40%Have Remarked On Negative Shopping Experience

46%Have Remarked On Positive Shopping Experience

18% Used FaceBook

8% Used Twitter

34%Have Viewed Post

48%Would Be Influenced

32% Have Texted

10% Heard From Brand

35%Would Want To After Negative Experience

NEW OR OLD BUSINESS RULES?

What’s His Klout Score?

Old School

In Any Era,There’s PowerIn Thanks

WHAT SHOULD WE DO AS MARKETERS?

Measure Even If We Can’t Stomach The Results

Change With The Times

Celebrate Or Mitigate

What’s Next?

More Customer Evidence

Used In Richer and Potentially More Damaging Ways

From Even Those Who Have Yet To Speak

MEANING WHAT?

We Can’t Afford To Sit On The Sidelines

SO WHAT ELSE ARE BRANDS DOING?

Being Proactive

Social to Mobile Mobile to Social

Using Twitter As Engagement, Remarketing Opportunity

JUST THE BEGINNING

QUESTIONS?

Contact Information

Jeff Hasen

jhasen@hipcricket.com

425 452-1111

@jeffhasen

@hipcricket