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The First Mobile Phone?
Maxwell Smart Was The Trailblazer
From Get Smart To Get Smartphone
Summary of Hipcricket
We’re convinced that the ability to reach our consumers via mobile is critically important and a natural step in our evolution, Hipcricket will be a great partner in this endeavor.
-Steve Mura, MillerCoors Director of Digital Media
The smartphone may prove to be the greatest instrument for marketing ever invented. Locally, companies like Microsoft, Amazon and HipCricket are creating this new future.
-Seattle Business Magazine
“One-stop” mobile marketing and advertising company that empowers brands agencies and media properties to engage customers, drive loyalty and increase sales
Industry-leading 130,000 campaigns
Exclusive mobile marketing partner for MillerCoors with multi-year diversified programs with Ford, Nestle, Macy’s, CBS, Clear Channel and Dr Pepper
Over Tozen Industries Served
Events and Entertainment
Broadcast and MediaQSR
Miscellaneous
Retail Consumer Package Goods AgenciesHealth/Pharma
Over Two Dozen Industries Served
CONVERGENCE IMPACT ON CONSUMERS AND BRANDS
ERA OF CUSTOMER DISSERVICE
64% Have Switched Brands
78% Have Bailed On Transaction
THE MOMENTS OF TRUST CONCEPT
Touchpoints That Make Or Break Brands
Moments of Trust Impact Sales And Brand Loyalty
Mobile Has Changed The Moments of Trust Dynamic
They Really Are All Megaphones
MOBILE/WIRELESS IN OUR LIVES
Never Too Young To Start
Never Too Old To Take Part
96%
Penetration
Within 4 Feet
MOBILE AND MOMENTS OF TRUST
NewMoments of Trust Poll
40%Have Remarked On Negative Shopping Experience
46%Have Remarked On Positive Shopping Experience
18% Used FaceBook
8% Used Twitter
34%Have Viewed Post
48%Would Be Influenced
32% Have Texted
10% Heard From Brand
35%Would Want To After Negative Experience
NEW OR OLD BUSINESS RULES?
What’s His Klout Score?
Old School
In Any Era,There’s PowerIn Thanks
WHAT SHOULD WE DO AS MARKETERS?
Measure Even If We Can’t Stomach The Results
Change With The Times
Celebrate Or Mitigate
What’s Next?
More Customer Evidence
Used In Richer and Potentially More Damaging Ways
From Even Those Who Have Yet To Speak
MEANING WHAT?
We Can’t Afford To Sit On The Sidelines
SO WHAT ELSE ARE BRANDS DOING?
Being Proactive
Social to Mobile Mobile to Social
Using Twitter As Engagement, Remarketing Opportunity
JUST THE BEGINNING
QUESTIONS?
