Breaking down cultural barriers on your distributed team

Breaking down cultural barriers on

your distributed team

1.About Hugo2.Why culture matters3.Cultural challenges4.What to do?

About Hugo

2004: TRIP TO INDIA

bridge-global.com

2008

INDIA

Ekipa.co/ebooks

Ekipa.co/academy

The European Market

Why culture matters

What is “culture”?

Ideas, customs and social behaviours.

How we understand and interact with our social

environment.

Expression of our values.

Country

Group

Global vs Local

Collaborative vs CompetitiveConsultative vs Decisive

Task-oriented vs Relationship-oriented

Keeping opinions to yourself vs Voicing your opinionAgreeable vs Willing to disagree

Question authority vs Do as you’re told

Culture affects teamwork

The European Market

Cultural challenges

in distributed

teams

43% of teams with 16+ locations report

they never have issues because of

culture!

Survey

The more distributed the team, the more

engaged the leaders

Survey

Trust is not the problem

Survey

How often do you physically (want to)

meet

Poll

Miscommunication about requirements

Issue # 1

Time zones

Issue # 2

Language

Issue # 3

Different views on quality

Issue # 4

Different perception of deadlines

Issue # 5

The European MarketWhat to do

about it?

Empathy

The culture canvas

The distributed team canvas

get in touchwww.hugomesser.com

hugo@ekipa.co@hugomesser

cultureHow to manage cultural differences?

Culture canvas

Ice breake

rs

training

Discuss

‘time’ Intercultural

ambassador

Team spiritHow do we become ‘one

team’?

Retrospectiv

es

Training as team

Equal input Team

canvas

Moving motivat

ors

Gather often

How do we take a project from A to Z?

process

Agile & scrum

Active role of

PO

Proxy PO

Full team demo Coding

standards

When and how will we meet?

Communication rhythm

Meeting facilitat

or

Useagenda’

s

Do the daily

standupRetro: Board

+ actions

Knowledge transferHow do we make everyone familiar with our product?

Productvideos

Online wiki

User talks

Tripsonshore