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Breaking down cultural barriers on
your distributed team
1.About Hugo2.Why culture matters3.Cultural challenges4.What to do?
About Hugo
2004: TRIP TO INDIA
bridge-global.com
2008
INDIA
Ekipa.co/ebooks
Ekipa.co/academy
The European Market
Why culture matters
What is “culture”?
Ideas, customs and social behaviours.
How we understand and interact with our social
environment.
Expression of our values.
Country
Group
Global vs Local
Collaborative vs CompetitiveConsultative vs Decisive
Task-oriented vs Relationship-oriented
Keeping opinions to yourself vs Voicing your opinionAgreeable vs Willing to disagree
Question authority vs Do as you’re told
Culture affects teamwork
The European Market
Cultural challenges
in distributed
teams
43% of teams with 16+ locations report
they never have issues because of
culture!
Survey
The more distributed the team, the more
engaged the leaders
Survey
Trust is not the problem
Survey
How often do you physically (want to)
meet
Poll
Miscommunication about requirements
Issue # 1
Time zones
Issue # 2
Language
Issue # 3
Different views on quality
Issue # 4
Different perception of deadlines
Issue # 5
The European MarketWhat to do
about it?
Empathy
The culture canvas
The distributed team canvas
cultureHow to manage cultural differences?
Culture canvas
Ice breake
rs
training
Discuss
‘time’ Intercultural
ambassador
Team spiritHow do we become ‘one
team’?
Retrospectiv
es
Training as team
Equal input Team
canvas
Moving motivat
ors
Gather often
How do we take a project from A to Z?
process
Agile & scrum
Active role of
PO
Proxy PO
Full team demo Coding
standards
When and how will we meet?
Communication rhythm
Meeting facilitat
or
Useagenda’
s
Do the daily
standupRetro: Board
+ actions
Knowledge transferHow do we make everyone familiar with our product?
Productvideos
Online wiki
User talks
Tripsonshore
