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MINDFRUIT SUPPLIER
Agency PresentationSelected Works & Case Studies
Who we are?
Kyiv based digital agency (founded in 2007): programming, design, multimedia, media-services, consulting, strategic planning etc.
44 best specialists in Ukraine with 5-years average experience in digital advertising
We are one of the largest Ukrainian agencies by media-turnover (holding 10% of Ukrainian Internet-media market. According to AdCoalition researches http://
www.adcoalition.org.ua/ru/reitingi/2009/internet)
Already accomplished over 2 000 e-campaigns
Our Clients
Key PeopleManaging Director
Roman Havrysh
More than 7 years
experience in digital
marketing.
Guest lecturer at Kyiv-
Mohyla Business School on
e-marketing.
Lead the agency from the
very beginning.
Strategy DirectorVictor Dubrovin
6+ years experience of
client service. Gain most of
experience at EURO RSCG
Kiev.
Worked for such clients as:
Swedbank, TNK-BP,
Kyivstar, Sony-Ericsson etc.
Creative DirectorVladimir Pashkovsky
Popular Ukrainian
underground DJ and music
producer. On of his tracks
awarded “Tune of the
Month” by MIXMAG.
Meanwhile he’s developing
every single creative
concept for Brainberry.
We pay great attention to the ways users consume information through the site. We believe interfaces should be build on concepts of ease, efficiency, memorability and enjoyment. In our work we use an eye-tracking system to analyze and test user-interfaces for the better understanding of user behavior.
We are very careful concerning design as it serves two major objectives: help users to navigate and get appropriate experience ,as well as deliver you brand identity and positioning.
Brand integrity is very important to the success of any message. If your brand already has a strong presence in your market, we will carefully study your brand-book or guide-lines to better understand and get better involvement with it. On the other hand, if you don’t have any brand-book/guide-lines yet, we can help there, too.
We are always trying to find the most efficient way to deliver our products. That’s why we are now using Ruby on Rails platform for web-sites development. This platform allows us to make projects even faster and the cost for the projects even lower.
As Tim O’Reilly once said: “Ruby on Rails is a breakthrough in lowering the barriers of entry to programming. Powerful web applications that formerly might have taken weeks or months to develop can be produced in a matter of days.” We always give heavy consideration to interoperability, accessibility, and scalability, we look to ensure compatible and consistent performance across platforms and browsers.
Search is the cornerstone of the web. How can we make you more findable? We define an approach that works not only for initial deployment and launch, but also provides a platform for flexibility and adjustment as the search landscape changes.
We engage with our clients to help them understand current user behavior, trends and site performance, and provide solutions which encompass the full life-cycle of successful analysis: goal identification and measurement of success, system integration and implementation (whether 3rd party or bespoke), reporting and ongoing adaptation.
User Interface Development/Analysis
Our services
Visual Design Development
Web Development
Web-site analytics
SEO
Online Community Building
By Qualitative and Quantitive Analysis of all mentions of the Brand in Social Media and Google, we can let You know What, Where, When and How Often users are talking about You and Your competitors in the Web.
Online Media Analysis Reputation ManagementBased on results of Media Analysis and Your PR-needs, we develop and implement online-strategy, that makes opinion leaders, TOP-rated users and guerilla-users spread hidden PR-messages in trust-based online environments and improve Your reputation.
Buzz Marketing
Buzz - is what users actively talking about. We can make You become an object of such “buzz” - that will increase awareness of You among users and involve them in online-conversation with You.
What can be better, than a group of people, loyal to You, talking about You in certain online-environment and spreading information about You “outside” this environment? We will build such environment for your target audience, engage users in it, manage it and make it grow.
We take a “seed” (viral video, photo, audio or even widget) and put in on fertile “ground” (blogs, forums, Twitter, social networks, video-hostings, etc.) Then we add some “water” (buzz-support of viral content) and all You have to do - is to see your virus growing and spreading around the Web.
Viral Content Seeding
Promo and ContestsUsers likes online-contests. It`s perfect tool to build deep interaction with target audience, increase loyalty of existing consumers, inform users about new products, initiate trial purchases and rise public awareness. We can plan, organize and manage contest in a “right way” - so it could breed Buzz or even Viral-effect in the Web.
Our services
ShakeShake is a popular Ukrainian cocktail drink (the leader in a
segment of low alcohol drinks). Main task for the new branded
web site was to deliver restyled image based on concept
“dance/night/lights”. We tried to emphasize the concept by
adding alternative navigation feature - drawing the direction of
navigation with neon lights. Users and client found it very
entertaining to play with such navigation. Users are also
welcome to download lots of unique branded content such as
ringtones/wallpapers/video-clips etc.
CLIENT
New Products Group
September 7, 2009RELEASE DATE
TECHOLOGIES
Flash 10Action Script 3
Similar Projects
Jacobs 3in1Our client Kraft Ukraine launched
3-months promo campaign for
the Jacobs 3in1 coffee mixes.
Jacobs 3in1Our client Kraft Ukraine launched 3-months promo campaign
for the Jacobs 3in1 coffee mixes. We where asked to develop
the on-line concept which will help to deliver the message:
“Fill the life with communication”. To meet the task we
developed the idea of interactive e-card which users where
invited to send to their friends. The messages where delivered
by the funny and friendly 3D-animated coffee sticks taking
their speeches as in comedy shows.
CLIENT
Kraft Foods
May 4, 2009RELEASE DATE
TECHOLOGIES
Flash 10Action Script 3
Similar Projects
ShakeShake is a popular Ukrainian
cocktail drink (the leader in a
segment of low alcohol drinks).
Main task for the new branded
web site was to deliver restyled
image based on concept “dance/
night/lights”.
ViasatThe project for our client - one of the leading satellite TV
providers in Ukraine and Europe - Viasat. Main goal of the
project was to analyze user needs and behavior and rebuild
web-site (change user interface, design and code) in order to
increase sales. Important parts of the project were also
integration with CRM system and on-line payment module.
CLIENT
Vision TV
October 1, 2009RELEASE DATE
TECHOLOGIES
Html/cssAjaxRuby on RailsFlash 9Action Script 3
CamelLeading tobacco brand Camel approached us with an idea to
change the way they normally communicated with consumers.
They wanted to start delivering not only the brand messages,
but some real value to consumers. shows.
As the solution we proposed to launch unique internet-
magazine which will cover topics interesting for the audience
and representing brand values as well: travel, arts, music. E-
magazine has also some social-media features: users may
register, leave comments, share their stories in blogs,
experience interesting places in the world.
CLIENT
JTI Ukraine
September 18, 2009RELEASE DATE
TECHOLOGIES
Html/cssAjaxRuby on RailsFlash 9Action Script 3
MTS DJ ParadeWe love music as well as our client MTS (one of the leading
mobile operators in Ukraine) does. Thats why they initiated the
nation-wide DJs battle and asked us to support such event
on-line.
We created the web-site where all the participants (DJs) where
asked to upload their mixes. Visitors could also vote for the
mixes, leave comments and share the content with other
friends. We have also integrated this site with twitter-profile
and ran social-media campaign for it. In two weeks there
where more than 15 000 registered users and more than 450
DJs participating in the battle.
CLIENT
MTS
August 10, 2009RELEASE DATE
TECHOLOGIES
Html/cssAjaxRuby on RailsFlash 9Action Script 3
PARK DRIVEInternet commerce in Ukraine is now beginning to develop
pretty fast. Lot’s of new initiatives appears. As well as our
client Parkdrive - the unique for the Ukrainian market e-shop
for a used cars. This project includes some sort of CRM
solution, e-shop module, finance reporting system. It is the
only IT solution our client uses to run it’s business. The
cornerstones for the project where usability and SEO - in order
to bring people to the site and to ensure they get what they
want just in a seconds.
CLIENT
PARK DRIVE
August 17, 2009RELEASE DATE
TECHOLOGIES
Html/cssAjaxRuby on Rails
Similar Projects
YOHOWe sometimes do projects just
to help groups of people do
right things.
YOHOWe sometimes do projects just to help groups of people do
right things. Initiative group of young people approached us
with the need to create a portal for apartment rent in Kyiv
(Ukraine) for those who don’t have extra money to spend on
the realtor services. The idea was to bring apartment owners
and those who seeks for apartment to rent in one place. We
tried to make the project as simple and transparent as the idea
is.
July 12, 2009RELEASE DATE
TECHOLOGIES
Html/cssAjaxRuby on Rails
Similar Projects
PARK DRIVEInternet commerce in Ukraine
is now beginning to develop
pretty fast. Lot’s of new
initiatives appears. As well as
our client Parkdrive - the
unique for the Ukrainian
market e-shop for a used cars.
REHAUGerman brand REHAU is a leading manufacturer of the
window systems in Ukraine. We where asked to develop a
web-site targeted on different users groups: homeowners,
developers, architects and dealers to better meet their needs.
We created a web-site where users could find useful tips
concerning window installation, info on special software for
architects, rich product gallery with detailed descriptions,
special forms of contact for every group.
April 28, 2008RELEASE DATE
TECHOLOGIES
Html/cssAjaxRuby on RailsFlash 9Action Script 3
CasesCasesviral content seeding
Case-studies
CasesCasesviral content seeding
CLIENT”S FEEDBACK
Case-studies
CasesCasesviral content seeding
CLIENT”S FEEDBACK
Case-studies
viral content seeding
Case-studies
CasesCasesviral content seeding
Case-studies
Banners. Selected works
* click image to view banners
* click image to view banners
Banners. Selected works
Thank for your attention!Contact us:
Roman Havrysh \Managing Director\mobile: +380 50 462 6664phone: +380 44 585 74 23
roman.havrysh@brainberry.com.ua www.brainberry.ua
MINDFRUIT SUPPLIER
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