Brad Hargreaves of General Assembly for Knowledge Stream

HELLO

Digital October April 2013

GENERAL ASSEMBLY TRANSFORMS THINKERS INTO CREATORS THROUGH EDUCATION AND OPPORTUNITIES IN TECHNOLOGY, BUSINESS, AND DESIGN.

WHAT IS GENERAL ASSEMBLY?

51,000 STUDENTS TO DATE 8 ACTIVE CAMPUS LOCATIONS 45,000 SQ FEET OF GLOBAL REAL ESTATE 150+ HIRING PARTNERS 22 FORTUNE 500 CLIENTS 8500 HOURS OF CURRICULUM DEVELOPMENT 1,000+ GRADUATES OF INTENSIVE PROGRAMS

HIGHLIGHTS 3

HOW WE GOT HERE OVERVIEW

‣ Launched in January 2011 in NYC as a space for technology, entrepreneurship and design

‣ Offered hour-long evening classes

‣ Saw community demand for practical education

‣ Offered first 12-week course in late 2011

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GA OFFERS SKILLS-BASED EDUCATION ON TOPICS IN TECHNOLOGY, BUSINESS AND DESIGN.

PRODUCTS

WEB DEVELOPMENT IMMERSIVE

FRONT-END WEB DEVELOPMENT

BACK-END WEB DEVELOPMENT

PRODUCT MANAGEMENT

DIGITAL MARKETING

BUSINESS FUNDAMENTALS & TACTICS

DATA SCIENCE

COMPUTER SCIENCE FUNDAMENTALS

USER EXPERIENCE DESIGN

GENERAL ASSEMBLY – GLOBAL VIEW 6

CONTEXT: OVERVIEW

‣ High youth unemployment rates around the world

‣ 23% in EU, 16% in US under the age of 25

‣ Traditional colleges aren’t focused on teaching skills

‣ Number of computer science graduates in US has fallen over the past 25 years

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GA EDUCATIONAL PHILOSOPHY: OVERVIEW

‣ We start in the workplace

‣ We partner with practitioners

‣ We teach through application and practice

‣ We iterate with each experience of the course

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PHASE 1: DISCOVER & DEFINE

OVERVIEW

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PHASE 2: DESIGN & DELIVER

DISCOVER: Interview hiring managers and practitioners

DEFINE: Understand our target audience and outline student learning objectives

DESIGN: Working closely with practitioner-instructors to

design or redesign the course

DELIVER: Observing class, debrief with instructors, and

analyze feedback

WE APPROACH CURRICULUM DEVELOPMENT IN AN ITERATIVE MANNER – OUR CONTENT IS IN A PERPETUAL “BETA” AS WE’RE ALWAYS IMPROVING.

•  Relevant curriculum & instructors

•  Access to a network of similarly-motivated professionals

•  Opportunities to practice & hone skills

•  Preparation for job readiness

•  Blended education and employment

•  Direct connections to employers

10 OUTCOMES

OUTCOMES @ GA:

Ø  Total number of graduates in first class: 17

Ø  94% of graduates went on to achieve desired outcome after 1.5 months

Ø  (1 more coming!)

Ø  Outcomes included companies such as:

as:

11 CASE STUDY: OUTCOMES

WEB DEVELOPMENT IMMERSIVE

12 OUTCOME TESTIMONIALS

BUSINESS FUNDAMENTALS & TACTICS

CASE STUDY

BUSINESS FUNDAMENTALS AND TACTICS CASE STUDY: OVERVIEW

Ø  Focus on developing skills with practical applications that allow individuals to tackle business problems from day one

Ø  McKinsey partnership:

Ø  Feedback on curriculum and course objectives

Ø  McKinsey alums as teachers

Ø  Collaborative admissions process

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BUSINESS FUNDAMENTALS AND TACTICS CASE STUDY: PROCESS

-  Identified learning outcomes -  Identified target audiences for course

-  Developed session topics and real world application

-  Developed course projects using real world companies

-  Iterate with McKinsey for feedback and additional input

-  Sourced instructors from McKinsey current employees and alumni

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GA EDUCATIONAL PHILOSOPHY: OVERVIEW

‣ We start in the workplace

‣ We partner with practitioners

‣ We teach through application and practice

‣ We iterate with each experience of the course

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THANKS!