HELLO

Digital October April 2013

GENERAL ASSEMBLY TRANSFORMS THINKERS INTO CREATORS THROUGH EDUCATION AND OPPORTUNITIES IN TECHNOLOGY, BUSINESS, AND DESIGN.

WHAT IS GENERAL ASSEMBLY?

51,000 STUDENTS TO DATE 8 ACTIVE CAMPUS LOCATIONS 45,000 SQ FEET OF GLOBAL REAL ESTATE 150+ HIRING PARTNERS 22 FORTUNE 500 CLIENTS 8500 HOURS OF CURRICULUM DEVELOPMENT 1,000+ GRADUATES OF INTENSIVE PROGRAMS

HIGHLIGHTS 3

HOW WE GOT HERE OVERVIEW

‣ Launched in January 2011 in NYC as a space for technology, entrepreneurship and design

‣ Offered hour-long evening classes

‣ Saw community demand for practical education

‣ Offered first 12-week course in late 2011

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GA OFFERS SKILLS-BASED EDUCATION ON TOPICS IN TECHNOLOGY, BUSINESS AND DESIGN.

PRODUCTS

WEB DEVELOPMENT IMMERSIVE

FRONT-END WEB DEVELOPMENT

BACK-END WEB DEVELOPMENT

PRODUCT MANAGEMENT

DIGITAL MARKETING

BUSINESS FUNDAMENTALS & TACTICS

DATA SCIENCE

COMPUTER SCIENCE FUNDAMENTALS

USER EXPERIENCE DESIGN

GENERAL ASSEMBLY – GLOBAL VIEW 6

CONTEXT: OVERVIEW

‣ High youth unemployment rates around the world

‣ 23% in EU, 16% in US under the age of 25

‣ Traditional colleges aren’t focused on teaching skills

‣ Number of computer science graduates in US has fallen over the past 25 years

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GA EDUCATIONAL PHILOSOPHY: OVERVIEW

‣ We start in the workplace

‣ We partner with practitioners

‣ We teach through application and practice

‣ We iterate with each experience of the course

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PHASE 1: DISCOVER & DEFINE

OVERVIEW

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PHASE 2: DESIGN & DELIVER

DISCOVER: Interview hiring managers and practitioners

DEFINE: Understand our target audience and outline student learning objectives

DESIGN: Working closely with practitioner-instructors to

design or redesign the course

DELIVER: Observing class, debrief with instructors, and

analyze feedback

WE APPROACH CURRICULUM DEVELOPMENT IN AN ITERATIVE MANNER – OUR CONTENT IS IN A PERPETUAL “BETA” AS WE’RE ALWAYS IMPROVING.

•  Relevant curriculum & instructors

•  Access to a network of similarly-motivated professionals

•  Opportunities to practice & hone skills

•  Preparation for job readiness

•  Blended education and employment

•  Direct connections to employers

10 OUTCOMES

OUTCOMES @ GA:

Ø  Total number of graduates in first class: 17

Ø  94% of graduates went on to achieve desired outcome after 1.5 months

Ø  (1 more coming!)

Ø  Outcomes included companies such as:

as:

11 CASE STUDY: OUTCOMES

WEB DEVELOPMENT IMMERSIVE

12 OUTCOME TESTIMONIALS

BUSINESS FUNDAMENTALS & TACTICS

CASE STUDY

BUSINESS FUNDAMENTALS AND TACTICS CASE STUDY: OVERVIEW

Ø  Focus on developing skills with practical applications that allow individuals to tackle business problems from day one

Ø  McKinsey partnership:

Ø  Feedback on curriculum and course objectives

Ø  McKinsey alums as teachers

Ø  Collaborative admissions process

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BUSINESS FUNDAMENTALS AND TACTICS CASE STUDY: PROCESS

-  Identified learning outcomes -  Identified target audiences for course

-  Developed session topics and real world application

-  Developed course projects using real world companies

-  Iterate with McKinsey for feedback and additional input

-  Sourced instructors from McKinsey current employees and alumni

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GA EDUCATIONAL PHILOSOPHY: OVERVIEW

‣ We start in the workplace

‣ We partner with practitioners

‣ We teach through application and practice

‣ We iterate with each experience of the course

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THANKS!