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BookBrewer

eBook publishing made easy Dan Pacheco, Founder

How we got here

•  Democratized print magazine creation •  No need for design or layout software. Plug and play. •  Knight News Challenge 2008.

Printcasting’s Traction

•  Empowering Tools. 3,000 users globally and 300+ new local publishers were created in one year.

When KF grant ended, we open-sourced technology, but shut down Printcasting.com

When KF grant ended, we open-sourced technology, but shut down Printcasting.com

Lessons and Feedback

•  Printing is costly. Users didn’t want to pay to print and distribute locally (and neither did we)

•  Selling ads is hard. Difficult to sell in a recession. Few publications monetized.

•  Digital and mobile. Top questions: “How do I publish my magazine on Facebook?” became “How do I publish to Kindle,” then “How do I publish to the iPad?”

Pivot

•  Spinoff: When grant ended, we open-sourced what we’d built, spun off as a for-profit company.

•  Better chance at self-sustainability as for-profit.

•  Gave Knight Foundation 6% equity in recognition of its early role.

•  FeedBrewer, Inc. is a provider of multi-platform publishing solutions.

•  BookBrewer: focuses on eBook publishing. Proprietary tools built on open-source Drupal foundation. Applies Printcasting methodology to eBooks.

We make eBook publishing easy.

What BookBrewer Does

Docs, blogs, photos Devices, apps & stores

A scenario A scenario Amazon (Kindle)

Barnes & Noble (Nook)

Kobo (Indigo, Borders)

Apple (iPad, iPhone apps)

Android apps (phones, tablets)

Print on demand

Your Book

Tools

BookBrewer.com

It’s like blogging a book

Growth in self publishing

Unique Titles, Self-Published & POD

Source: R.R. Bowker

And eBooks make money!

Source: International Digital Publishing Forum and Association of American Publishers. Source: International Digital Publishing Forum and Association of American Publishers.

300%

$6 Billion

Problem

  Learn XHTML.

  Submit to 5+ retailers.

  Find editors, designers.

Today, making an eBook is hard.

Solution

BookBrewer makes it easy and familiar.

  Simple editing tools.

  We distribute for you.

  Recommended editors.

  Recommended designers.

Fee for Service public pricing

Flat fees for the general public

Authors pay $20 to make updates to eBooks and POD titles.

“Red Carpet” publishers

For authors and publishers with high sales potential:

•  Low or no setup fees. •  Weekly metrics. •  Monthly payments. •  Liaison with retailers for promotion. •  Discounts on other services.

Red Carpet Customers

•  Barbara Freethy – New York Times bestselling eBook author.

•  Bella Andre & Lucy Kevin (top 100).

•  Tina Folsom (Top 200).

•  Ridan Publishing: Joe Haldeman, Marshall S. Thomas, Nathan Lowell.

•  These authors alone account for 10,000 $3.99 sales each month.

•  Get all of an author or publisher’s sample books in a branded app. Click “Buy” button to get full copy.

Print on Demand

•  Like Printcasting 2.0.

•  Layout and printing of paperbacks, using eBook as source file.

•  $60 setup fee, then $4-$15 to print based on page.

•  Author can mark up price on special URL to send to friends.

• Partnership:

Where does news fit in?

•  EBooks are a proven paid content model. They show that well written, well marketed human interest stories sell in a mobile market

•  No internet connection required

•  Personalizable content

•  Convenience

•  Familiar book experience

•  But news is free online. Why would people buy it as an eBook?

News orgs on the way

First big news publisher soon •  Large, global online news provider

has reporters making eBooks in BookBrewer based on their beats.

UT Austin’s ISOJ Journal •  Rosental Alves’ International

Society of Online Journalism publishing its second “#ISOJ Journal”, available on Amazon.

We’re like WordPress for eBooks

dan@bookbrewer.com

http:/bookbrewer.com

Thank You!