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Presentation about BookBrewer at the Association for Education in Journalism and Mass Communication, August 2011.
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BookBrewer
eBook publishing made easy Dan Pacheco, Founder
How we got here
• Democratized print magazine creation • No need for design or layout software. Plug and play. • Knight News Challenge 2008.
Printcasting’s Traction
• Empowering Tools. 3,000 users globally and 300+ new local publishers were created in one year.
When KF grant ended, we open-sourced technology, but shut down Printcasting.com
When KF grant ended, we open-sourced technology, but shut down Printcasting.com
Lessons and Feedback
• Printing is costly. Users didn’t want to pay to print and distribute locally (and neither did we)
• Selling ads is hard. Difficult to sell in a recession. Few publications monetized.
• Digital and mobile. Top questions: “How do I publish my magazine on Facebook?” became “How do I publish to Kindle,” then “How do I publish to the iPad?”
Pivot
• Spinoff: When grant ended, we open-sourced what we’d built, spun off as a for-profit company.
• Better chance at self-sustainability as for-profit.
• Gave Knight Foundation 6% equity in recognition of its early role.
• FeedBrewer, Inc. is a provider of multi-platform publishing solutions.
• BookBrewer: focuses on eBook publishing. Proprietary tools built on open-source Drupal foundation. Applies Printcasting methodology to eBooks.
We make eBook publishing easy.
What BookBrewer Does
Docs, blogs, photos Devices, apps & stores
A scenario A scenario Amazon (Kindle)
Barnes & Noble (Nook)
Kobo (Indigo, Borders)
Apple (iPad, iPhone apps)
Android apps (phones, tablets)
Print on demand
Your Book
Tools
BookBrewer.com
It’s like blogging a book
Growth in self publishing
Unique Titles, Self-Published & POD
Source: R.R. Bowker
And eBooks make money!
Source: International Digital Publishing Forum and Association of American Publishers. Source: International Digital Publishing Forum and Association of American Publishers.
300%
$6 Billion
Problem
Learn XHTML.
Submit to 5+ retailers.
Find editors, designers.
Today, making an eBook is hard.
Solution
BookBrewer makes it easy and familiar.
Simple editing tools.
We distribute for you.
Recommended editors.
Recommended designers.
Fee for Service public pricing
Flat fees for the general public
Authors pay $20 to make updates to eBooks and POD titles.
“Red Carpet” publishers
For authors and publishers with high sales potential:
• Low or no setup fees. • Weekly metrics. • Monthly payments. • Liaison with retailers for promotion. • Discounts on other services.
Red Carpet Customers
• Barbara Freethy – New York Times bestselling eBook author.
• Bella Andre & Lucy Kevin (top 100).
• Tina Folsom (Top 200).
• Ridan Publishing: Joe Haldeman, Marshall S. Thomas, Nathan Lowell.
• These authors alone account for 10,000 $3.99 sales each month.
• Get all of an author or publisher’s sample books in a branded app. Click “Buy” button to get full copy.
Print on Demand
• Like Printcasting 2.0.
• Layout and printing of paperbacks, using eBook as source file.
• $60 setup fee, then $4-$15 to print based on page.
• Author can mark up price on special URL to send to friends.
• Partnership:
Where does news fit in?
• EBooks are a proven paid content model. They show that well written, well marketed human interest stories sell in a mobile market
• No internet connection required
• Personalizable content
• Convenience
• Familiar book experience
• But news is free online. Why would people buy it as an eBook?
News orgs on the way
First big news publisher soon • Large, global online news provider
has reporters making eBooks in BookBrewer based on their beats.
UT Austin’s ISOJ Journal • Rosental Alves’ International
Society of Online Journalism publishing its second “#ISOJ Journal”, available on Amazon.
