BolderImage iPad App Presentation

Mobile Apps – Not Just for Consumers

How B2B Companies are using Apps to Create Engaging Interactive Sales Tools

Agenda

• Why the iPad is an Important Sales & Marketing Tool for B2B Businesses

• Native Apps vs. Web Apps

• Sales Related Mobile App Targets & Best Practices

• Case Studies –

– Culligan Dealer Channel iPad App

– SCA Tissue/Tork – Sales Toolkit

• Q&A

Mobile Internet Growing

Growth in Mobile Devices Will be Huge

Collapse of PC Notebook Sales

iPad is Outselling Every PC

Q1 2012 Shipments

Tablet Marketshare

• 94% of Fortune 500 Companies are Evaluating or Adopting the iPad

• Apple sold 84 million iPads as of June 2012

• iPad dominates the tablet space with 62% marketshare but actually …

iPad owns the Market with 91% of the Tablet Web Traffic

iPad Dominates Corporate Purchases

Surprise! Tablets are More Important to Older Generation

Web Appsvs.

Native Apps

Web Apps vs. Native Apps

Web App

A web application formatted for smartphones and tablets, and accessed through the mobile device’s web browser (i.e. on the iPhone, this is Safari by default) and they don’t need to be downloaded and installed on the device.

Native App

A native mobile app is built specifically for a particular device and its operating system. Unlike a web app that is accessed over the internet, a native app is downloaded from a web store and installed on the device

Web Apps – User Experience Can be Poor

Zuckerberg: This Is 'The Biggest Strategic Mistake We've Ever Made‘

Mark Zuckerberg’s comments regarding the Facebook's mobile app on HTML5, which was slow and clunky.

Google Web App – Very Different Experience vs. Mobile App Version

Apps vs. Browser – Mobile Apps Clear Winner

Apps Provide a More Targeted Experience

Sales Related Mobile App Targets

• Sales Toolkit for Sales Force, Dealers or Channel Partners

• “Digital Leave Behind” used by sales teams and then for Prospects

• Sales Award Tracking

• Sales Conference – Agenda, Presentation Material, Training Tracks, Quizzes, Surveys etc.

• Streamline sales process ie. “Build a Quote”

• Guided Product Selection, configurators, ROI calculators, etc.

Sales Related Apps – Best Practices

• Know your audience – internal ie. sales reps/dealers, clients or both

• Solve a problem! Promotional opportunities will follow

• Utilize push notifications as a way to maintain contact… but don’t over do it

• Update your app with small tweaks quarterly or semi-annually to create brand awareness and engagement

• More advanced - move beyond simple stand alone apps and start thinking about integration with backend systems – inventory, order processing, CRM systems etc.

• Consider family of apps that play together – Dealer/Sales App auto populates content for client App

Case Studies

Sandy Sapp Marketing Manager Culligan International Company

Bob Domenz CEO Avenue Marketing and Communications

Wrap-Up

• Mobile is here to stay and is only going to get bigger and faster than any technology to date

• Mobile is not just about consumers, it’s a daily part of business users lives

• Mobile is becoming a business imperative – make it easy for clients and prospects to find and interact with your organization via mobile devices.

ROI in Mobile

What is the Return on Ignoring Mobile?

Chris Olson

BolderImage

Mobile App Strategist

847 573-9978

847 274-0725 (cell)

chris.olson@bolderimage.com