Bob Thompson (Remit Consulting) - Social Media & Property: the RICS Report

Creating order from Confusion

The Role of Social Media in Commercial Property

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TRANSACTION

CORPORATE

ASSET

INDIVIDUAL

MARKETING

SALES

Video

Audio Pictures

Knowledge

Location

Forums

Crowdsourcedcontent

Collaborationtools

Blogging

Networking

Events

Messaging

Why is it important?

• Personal branding

• Two way (conversation)

• Crowdsourced information

• Content creation

• Information in real time

• Different business models

• Reduced costs

• Corporate branding

• Control of the message

• Feedback visibility

• Quality control

• Reaction time

• Resistance to change

• Productive use of time

OPPORTUNITY

THREAT

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BLOGGING

MESSAGING

VIDEO PICTURES

AUDIO KNOWLEDGE

TAGGING

CROWDSOURCED CONTENT

FORUMS

NETWORKING

Agency

Professional

Building Surveying

Development

Property management

Facilities management

Marketing

How effective?

1000

1000

70

70

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600 downloads in 5 days

November●23rd

●24th

●25th

●26th

●27th

Tweet1 – Picked up by about 12 people

30 emails to “interested” list

Tweet2 - @adders and @EGcommunity re-tweeted

Added links on CreoPoint

Added links on ReOrb & BCO research portal

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Why must real estate engage with social media?

●It is unlikely to go away

●Some employers already check out future employees – (perhaps your clients are checking out your team)

●It is very fast. Information can become available very quickly.

●Your customers are already using it – what are they saying about you?

●Potential for conflict of brands between individuals and companies

●If you don’t engage with it, your competitors will

●If you don’t take it seriously your reputation may be at risk.

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Potential for conflict of brands between individuals and companies

Some employers already check out future employees

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Your customers are already using it –what are they saying about you?

If you don’t engage with it, your competitors will

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If you don’t take social media seriously your reputation may be at risk

Reputation arrives on foot and departs on

horseback

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Where next? – first steps

●Make it easy for your users to get up to date information!

●Generating content on a regular basis is essential.

●Develop an approach to the conversation – talk to clients and staff

●Manage the message

Ensure you have the correct skills in place

Keep control when they are

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Finally

●understand your audience●choose your channels wisely, and●trust and train (all) your staff to act as brand ambassadors.

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Contact Details

Bob Thompson MBCS MBA

Remit Consulting LLP

43-45 Portman Square

London

W1H 6HN

t: 020 7969 2738

f: 020 7681 3796

m: 07777 698758

Bob.thompson@remitconsulting.com

www.remitconsulting.com