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Bob Thompson (Remit Consulting) - Social Media & Property: the RICS Report - presentation for Pecha Kucha session at Be2campEast, Chelmsford, Essex, UK on 29 April 2010
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Creating order from Confusion
The Role of Social Media in Commercial Property
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TRANSACTION
CORPORATE
ASSET
INDIVIDUAL
MARKETING
SALES
Video
Audio Pictures
Knowledge
Location
Forums
Crowdsourcedcontent
Collaborationtools
Blogging
Networking
Events
Messaging
Why is it important?
• Personal branding
• Two way (conversation)
• Crowdsourced information
• Content creation
• Information in real time
• Different business models
• Reduced costs
• Corporate branding
• Control of the message
• Feedback visibility
• Quality control
• Reaction time
• Resistance to change
• Productive use of time
OPPORTUNITY
THREAT
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BLOGGING
MESSAGING
VIDEO PICTURES
AUDIO KNOWLEDGE
TAGGING
CROWDSOURCED CONTENT
FORUMS
NETWORKING
Agency
Professional
Building Surveying
Development
Property management
Facilities management
Marketing
How effective?
1000
1000
70
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600 downloads in 5 days
November●23rd
●24th
●25th
●26th
●27th
Tweet1 – Picked up by about 12 people
30 emails to “interested” list
Tweet2 - @adders and @EGcommunity re-tweeted
Added links on CreoPoint
Added links on ReOrb & BCO research portal
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Why must real estate engage with social media?
●It is unlikely to go away
●Some employers already check out future employees – (perhaps your clients are checking out your team)
●It is very fast. Information can become available very quickly.
●Your customers are already using it – what are they saying about you?
●Potential for conflict of brands between individuals and companies
●If you don’t engage with it, your competitors will
●If you don’t take it seriously your reputation may be at risk.
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Potential for conflict of brands between individuals and companies
Some employers already check out future employees
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Your customers are already using it –what are they saying about you?
If you don’t engage with it, your competitors will
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If you don’t take social media seriously your reputation may be at risk
Reputation arrives on foot and departs on
horseback
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Where next? – first steps
●Make it easy for your users to get up to date information!
●Generating content on a regular basis is essential.
●Develop an approach to the conversation – talk to clients and staff
●Manage the message
Ensure you have the correct skills in place
Keep control when they are
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Finally
●understand your audience●choose your channels wisely, and●trust and train (all) your staff to act as brand ambassadors.
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Contact Details
Bob Thompson MBCS MBA
Remit Consulting LLP
43-45 Portman Square
London
W1H 6HN
t: 020 7969 2738
f: 020 7681 3796
m: 07777 698758
www.remitconsulting.com
