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Real world content marketing and social media statistics. We looked at a sample of 525 websites to review their success in social media marketing. We focused on the company blog and their Twitter and Facebook accounts. For the full report, see: https://home.passle.net/wp-content/uploads/2013/08/The-State-of-Business-Blogging-2013.pdf
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The State of Business Blogging and Social Media Marketing
2013
businesses weresurveyed…
…from the US, UK andAustralia
…reviewed in June & July 2013
…found on industry lists and directories
In general, businesses remain
hopelessly lost when it comes to content marketing and social media
of businesses have%
no blog
of businesses who have a
*Less than 4 posts per year
%blog have a ‘dead blog’*
do not have a company news page
%
%
Of those who have a ‘Company News’ section on their website…
*Less than 4 posts per year
have no recent news*
%of businesses do not have a
company Facebook page
%
Out of businesses who have a company Facebook page…
*No update in more than 1 month
do not update it*
%of businessesdo not havea Twitter account
%do not update it*
*No update in more than 1 month
Out of businesses who have a company Twitter account…
%of businesses have no successful social channel*
*never had a go, or tried and failed
easier, better business blogging
https://home.passle.net/index.php/the-state-of-business-blogging/
For more stats…
www.passle.net
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