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Blogging and inbound marketing research 2013 - the latest trends

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Real world content marketing and social media statistics. We looked at a sample of 525 websites to review their success in social media marketing. We focused on the company blog and their Twitter and Facebook accounts. For the full report, see: https://home.passle.net/wp-content/uploads/2013/08/The-State-of-Business-Blogging-2013.pdf

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Page 1: Blogging and inbound marketing research 2013 - the latest trends

The State of Business Blogging and Social Media Marketing

2013

Page 2: Blogging and inbound marketing research 2013 - the latest trends

businesses weresurveyed…

Page 3: Blogging and inbound marketing research 2013 - the latest trends

…from the US, UK andAustralia

…reviewed in June & July 2013

…found on industry lists and directories

Page 4: Blogging and inbound marketing research 2013 - the latest trends

In general, businesses remain

hopelessly lost when it comes to content marketing and social media

Page 5: Blogging and inbound marketing research 2013 - the latest trends

of businesses have%

no blog

Page 6: Blogging and inbound marketing research 2013 - the latest trends

of businesses who have a

*Less than 4 posts per year

%blog have a ‘dead blog’*

Page 7: Blogging and inbound marketing research 2013 - the latest trends

do not have a company news page

%

Page 8: Blogging and inbound marketing research 2013 - the latest trends

%

Of those who have a ‘Company News’ section on their website…

*Less than 4 posts per year

have no recent news*

Page 9: Blogging and inbound marketing research 2013 - the latest trends

%of businesses do not have a

company Facebook page

Page 10: Blogging and inbound marketing research 2013 - the latest trends

%

Out of businesses who have a company Facebook page…

*No update in more than 1 month

do not update it*

Page 11: Blogging and inbound marketing research 2013 - the latest trends

%of businessesdo not havea Twitter account

Page 12: Blogging and inbound marketing research 2013 - the latest trends

%do not update it*

*No update in more than 1 month

Out of businesses who have a company Twitter account…

Page 13: Blogging and inbound marketing research 2013 - the latest trends

%of businesses have no successful social channel*

*never had a go, or tried and failed

Page 14: Blogging and inbound marketing research 2013 - the latest trends

easier, better business blogging

https://home.passle.net/index.php/the-state-of-business-blogging/

For more stats…

www.passle.net