Berkeleyhub 100731011135-phpapp02 (1)

AlexOsterwalder.com@business_design

Business Models

Biz Model CampHub Berkeley, CA

3points

1

Time Machine

Time Machine

1958

[sources: Henry Chesbrough, photo: life.com]

[sources: Henry Chesbrough, photo: xerox.com]

?whatʼs the core take-away here?

they didnʼt give a d%*&Y about the status-quo models

the business model “trumps”/enables the technology innovation

there was no way they could prove their business

models would work

2

?What actually is a business model?

buzzgroup

?discuss with your seat neighbor what a business model is and

write down your definition

?what elements did you mention in your definition?

Business Model Canvas

to describe, challenge, design, and invent business models more systematically

building blocks 9

CUSTOMER SEGMENTS

images by JAM

VALUE PROPOSITIONS

images by JAM

CHANNELS

images by JAM

CUSTOMER RELATIONSHIPS

images by JAM

REVENUE STREAMS

images by JAM

KEY RESOURCES

images by JAM

KEY ACTIVITIES

images by JAM

KEY PARTNERS

images by JAM

COST STRUCTURE

images by JAM

images by JAM

customer segments

key partners

cost structure

revenue streams

channels

customer relationships

key activities

key resources

value proposition

images by JAM

customer segments

key partners

cost structure

revenue streams

channels

customer relationships

key activities

key resources

value proposition

images by JAM

CANVAS OVERLAY

images by JAM

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES

images by JAM

CANVAS OVERLAYOFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

The Business Model Canvas

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

buildingblock

buildingblock

buildingblock

buildingblockbuilding

block

building

block

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

The Business Model Canvas

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

What’s your business model

?

3

[source: Sony Pictures]

Frank Gehry

[source: Sony Pictures]

[source: Sony Pictures]

[source: Wikimedia Commons]

?what does that have to do with business models and

my organization?

one last thing...

BusinessModelGeneration.com

proj

ect:

scre

en:

date

: au

thor

:

iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch

proj

ect:

scre

en:

date

: au

thor

:

iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch

THANK YOU!BusinessModelGeneration.com

AlexOsterwalder.com BusinessModelAlchemist.com

Twitter: business_design