Be Distinct!

Your Personal Brand is the unique, distinct and memorable idea that comes to mind whenever other people hear your name.  It’s what you stand for and represent – it is your personal brand that evokes an emotional response from your target audience (or not)

2008...the GFC and time to rethink?

Be DISTINCT...not EXTINCT

The internet hasChanged all this

Unless you are prepared To give it away for freeHow can you compete?

Imitation made inChina

Did it sell anymoreOr make money?

The FIFTH P – People!

What are the 3 most

important things when people are choosing a Doctor?

1.Available2.Affable3.Able

1.Available2.Affable3.Able

What do you do?

...what is your promise

Zogby International conducted an online survey of 3,030 adults.

...more people are going online for information

We spend more time online...

14 x more than reading Magazines

7 x more than reading Newspapers

2.8 x more than listening to

Radio

1.1 x more than watching

Television

1.Available2.Affable3.Able

Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last year...

Source: 2009 Edelman Trust Barometer

CEOs are the least trusted source of information when forming an opinion of a company. Eighty-one per cent of respondents do not trust the CEO as a source in Australia, the US and Europe

Source: 2009 Edelman Trust Barometer

Appearance

Behaviour

Credibility

1.Available2.Affable3.Able

Your brand NOW is not what YOU say it

is. It’s what

THEY say it is.

1.Available2.Affable3.Able

Luke Harvey-PalmerChief Engagement OfficerBuzzle

luke@buzzle.com.auwww.buzzle.com.au

Twitter @lukefrombuzzleFacebookLinkedIn

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