39

Be Distinct!

Embed Size (px)

DESCRIPTION

Be Distinct or be Extinct...helping business owners stand out from the crowd through developing an engaging personal brand!

Citation preview

Page 1: Be Distinct!
Page 2: Be Distinct!
Page 3: Be Distinct!
Page 4: Be Distinct!
Page 5: Be Distinct!
Page 6: Be Distinct!
Page 7: Be Distinct!
Page 8: Be Distinct!
Page 9: Be Distinct!
Page 10: Be Distinct!
Page 11: Be Distinct!
Page 12: Be Distinct!
Page 13: Be Distinct!

Your Personal Brand is the unique, distinct and memorable idea that comes to mind whenever other people hear your name.  It’s what you stand for and represent – it is your personal brand that evokes an emotional response from your target audience (or not)

Page 14: Be Distinct!

2008...the GFC and time to rethink?

Page 15: Be Distinct!

Be DISTINCT...not EXTINCT

Page 16: Be Distinct!
Page 17: Be Distinct!

The internet hasChanged all this

Unless you are prepared To give it away for freeHow can you compete?

Imitation made inChina

Did it sell anymoreOr make money?

Page 18: Be Distinct!

The FIFTH P – People!

Page 19: Be Distinct!

What are the 3 most

important things when people are choosing a Doctor?

Page 20: Be Distinct!

1.Available2.Affable3.Able

Page 21: Be Distinct!

1.Available2.Affable3.Able

Page 22: Be Distinct!

What do you do?

...what is your promise

Page 23: Be Distinct!
Page 24: Be Distinct!
Page 25: Be Distinct!
Page 26: Be Distinct!

Zogby International conducted an online survey of 3,030 adults.

...more people are going online for information

Page 27: Be Distinct!

We spend more time online...

14 x more than reading Magazines

7 x more than reading Newspapers

2.8 x more than listening to

Radio

1.1 x more than watching

Television

Page 28: Be Distinct!

1.Available2.Affable3.Able

Page 29: Be Distinct!

Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last year...

Source: 2009 Edelman Trust Barometer

Page 30: Be Distinct!

CEOs are the least trusted source of information when forming an opinion of a company. Eighty-one per cent of respondents do not trust the CEO as a source in Australia, the US and Europe

Source: 2009 Edelman Trust Barometer

Page 31: Be Distinct!
Page 32: Be Distinct!
Page 33: Be Distinct!

Appearance

Behaviour

Credibility

Page 34: Be Distinct!

1.Available2.Affable3.Able

Page 35: Be Distinct!
Page 36: Be Distinct!

Your brand NOW is not what YOU say it

is. It’s what

THEY say it is.

Page 37: Be Distinct!
Page 38: Be Distinct!

1.Available2.Affable3.Able

Page 39: Be Distinct!

Luke Harvey-PalmerChief Engagement OfficerBuzzle

[email protected]

Twitter @lukefrombuzzleFacebookLinkedIn

Google me!