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An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
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Social Media
B2B Strategy
B2B Social Media Strategy
Social Business
SuppliersEmployees
Customers
In-Person
Traditional Marketing
Online
Integration
Social Media…
Build Awareness Educate Engage
Information Purchase Customer Service
Benefits of Social Media Marketing
Generating more business exposure (85%)
Increasing traffic (69%) Providing marketplace insight (65%)
Ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use (SOCIAL MEDIA EXAMINER & IBM) - Survey
1 + 1 = 3
Competitive or…
68% of companies are unprepared to fully incorporate social media
Ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use
(SOCIAL MEDIA EXAMINER & IBM) - Survey
Statistics
http://www.business2community.com/social-media/hot-social-media-trends-in-2013-blogs-podcasts-videos-0471321
ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use
The Plan
Stakeholder Map
Where
Corporate
Dealers
IndustryGroups
End User
Your StaffMedia
Sales Agenc
ey
Possible example of a basic stakeholder map for a B2B Sales Agency
Goals & Objectives
http://www.lauradunkley.com/2013/02/21/communication-goals-and-objectives/
Social Media Guidelines
http://www.lauradunkley.com/2013/03/22/how-to-create-a-social-media-policy-for-your-company/
Sun Mon Tues Wed Thurs Fri Sat
EVENT
Content
Events Review Insights Tech Tips Product highlights
Corporate Advocacy Groups Media Industry
Influencers Event Organizers Retailers
Original Curated
Words, Video, Audio (Podcast), Photos, Infographics, illustrations
Content is King
KISS Unexpected Get to the Point Emotions Tell a story
RITE
RelevantInterestingTimely Entertaining Source: (Mark Schaeffer ROI)
Story telling
1
•Research
2
•Plan
3
•Budget
4
•Implement
5
•Manage
6
•Report
http://www.lauradunkley.com/2012/03/15/social-media-how-to-start-your-social-media-plan
/
1
•Monitor
2
•Measure
3
•Evaluate
Questions
B2B Social Media Strategy
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