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Automobile/Car Leasing
What is Leasing?
“Lease in an agreement where by the lesser
conveys to the lessee, in return for rent to use an
asset for an agreed period of time”
Parties in Lease:
Lesser Lessee
Define
Problem
Plan
Design/Primary
Data
Specify Sampling
Procedure
Collect Data
Analyze Data
Prepare Report
Marketing Research
steps
Define Problem
Today we know that in all over the world
people take the automobile on lease. But in
Pakistan we want to know that what is the
scope of leasing business in automobile like in
cars etc . The basic purpose is to measure the
consumer satisfaction.
Objective of Study
To measure the satisfaction level of the consumers
of different auto leasing companies.
To identify the relationship between different
variables like insurance rate, down payment terms
and conditions etc.
To know the recommendation from consumers
Askari Leasing
Company
Orix Leasing
Company Bank Alflah
Plan Design
Research Design
In conducting this research first of all a pilot survey
was conducted to get awareness about the consumer
satisfaction with the automobiles companies
After developing a questioner a pretest was done
through survey of 45 respondents
After that the final questioner was developing.
Continue
Descriptive Research Design
Descriptive research design was selected to
analyze and examine the effect of different
factors affecting the satisfaction level of
consumers.
Specify Sampling Procedure
Sampling
The basic idea in sampling is that the analysis of some
of element in a population procedures useful
information on entire population
An element is the unit of study and Population is total
collection of all elements.
Sampling Technique
We used non-probability technique
We selected convenience method for
selecting the sample of population.
As the complete sampling frame is not
available that is why we selected the non-
probability sampling.
Sampling Units
The data was collected from 45 respondents, 15 from each companies interviews are conducted from ten consumers of different auto leasing companies.
Sample SizeIn Lahore there are general leasing companies but we are measuring the satisfaction level of consumer of Askari leasing, ORIX leasing and Bank alflah.
In order to measure the satisfaction level of consumer we have chosen a sample size of 45 respond including 15 respondents from each.
Collect Data
This report is based upon mostly primary data
e.g. information are taken directly from
consumers and with some extend on
secondary data e.g. journal newspapers etc
Data Collection Methods
Personal Interviews:
Questionnaires
Internet
Analyze Data
Options Frequency %Age
Purchasing power 6 13.3
Easy term and condition 13 28.89
Tax exemption 24 53.33
Investment point of view 2 4.44
Total 45 100%
If you have automobile then you decided to
take it on lease due to?
Most of people take the automobile on lease due to tax
exemption factor, which has more weight age of 53.3%
Did you evaluate all these companies for this
decision?
Options F P
Yes 20 44.44%
No 25 55.56%
Total 45 100%
Most of the people don’t evaluate the companies before
taking the automobile on lease basis.
What was the speed of your application
process?
Options F P F P F P
Fast 10 66.67% 1 6.67%
Average 5 33.33% 9 60%
Slow 15 100% 5 33.33%
Total 15 100%15
100% 15 100%
Askari Orix Bank Alflah
Speed of application process is more high in askari, that
is 66.67%.
Are you satisfied with this application process
speed?
Options F P F P F P
Strongly satisfied 7 46.67% 1 6.67%
Satisfied 6 40% 5 33.33% 8 53.33%
Neither satisfied
nor dissatisfied
1 6.67% 10 66.67% 6 40%
Dissatisfied 1 6.67%
Strongly dissatisfied
Total 15 100% 15 100% 15 100%
Askari Orix Alfalah
About application process consumers of Askari Bank are more
satisfied because the % age of their satisfaction is more.
Are you satisfied with the insurance
process?
Options F P F P F P
Strongly satisfied
Satisfied 3 20% 4 26.67% 5 33.33%
Neither satisfied
nor dissatisfied
6 40% 11 73.33% 10 66.67%
Dissatisfied 6 40%
Strongly dissatisfied
Total 15 100% 15 100% 15 100%
Askari Orix Alfalah
Present Report
From the above analysis we have concluded that the respondents we haveselected are aware of the leasing and have knowledgeable that how it canwork out for them.
The basic motive behind leasing is the purchasing power of the customerand the tax exemption.
According to the business point of view the leasing is best for tax rebates andrelief.
We have concluded that Askari Bank customers are more satisfied ascompared to orix leasing and bank alfalah.
Askari Bank consumers are more satisfied as compare to orix and alfalah.
Orix is at the second position.
Recommendations &
SuggestionsThe leasing companies should reduce the eligibility criteria. So thatevery person can get an automobile on lease basis who can afford it.
They should reduce the down payments because it is creating anegative impact on consumer mind.
The major thing that is creating dissatisfaction in the consumer mindis the insurance. The company is should provide the facility of selfinsurance, so that they can arrange the insurance of an automobile ontheir own.
They should also provide easy terms and conditions to theirconsumers. This thing will help the companies to increase theirmarket share.
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