Automobile/Car Leasing

What is Leasing?

“Lease in an agreement where by the lesser

conveys to the lessee, in return for rent to use an

asset for an agreed period of time”

Parties in Lease:

Lesser Lessee

Define

Problem

Plan

Design/Primary

Data

Specify Sampling

Procedure

Collect Data

Analyze Data

Prepare Report

Marketing Research

steps

Define Problem

Today we know that in all over the world

people take the automobile on lease. But in

Pakistan we want to know that what is the

scope of leasing business in automobile like in

cars etc . The basic purpose is to measure the

consumer satisfaction.

Objective of Study

To measure the satisfaction level of the consumers

of different auto leasing companies.

To identify the relationship between different

variables like insurance rate, down payment terms

and conditions etc.

To know the recommendation from consumers

Askari Leasing

Company

Orix Leasing

Company Bank Alflah

Plan Design

Research Design

In conducting this research first of all a pilot survey

was conducted to get awareness about the consumer

satisfaction with the automobiles companies

After developing a questioner a pretest was done

through survey of 45 respondents

After that the final questioner was developing.

Continue

Descriptive Research Design

Descriptive research design was selected to

analyze and examine the effect of different

factors affecting the satisfaction level of

consumers.

Specify Sampling Procedure

Sampling

The basic idea in sampling is that the analysis of some

of element in a population procedures useful

information on entire population

An element is the unit of study and Population is total

collection of all elements.

Sampling Technique

We used non-probability technique

We selected convenience method for

selecting the sample of population.

As the complete sampling frame is not

available that is why we selected the non-

probability sampling.

Sampling Units

The data was collected from 45 respondents, 15 from each companies interviews are conducted from ten consumers of different auto leasing companies.

Sample SizeIn Lahore there are general leasing companies but we are measuring the satisfaction level of consumer of Askari leasing, ORIX leasing and Bank alflah.

In order to measure the satisfaction level of consumer we have chosen a sample size of 45 respond including 15 respondents from each.

Collect Data

This report is based upon mostly primary data

e.g. information are taken directly from

consumers and with some extend on

secondary data e.g. journal newspapers etc

Data Collection Methods

Personal Interviews:

Questionnaires

Internet

Analyze Data

Options Frequency %Age

Purchasing power 6 13.3

Easy term and condition 13 28.89

Tax exemption 24 53.33

Investment point of view 2 4.44

Total 45 100%

If you have automobile then you decided to

take it on lease due to?

Most of people take the automobile on lease due to tax

exemption factor, which has more weight age of 53.3%

Did you evaluate all these companies for this

decision?

Options F P

Yes 20 44.44%

No 25 55.56%

Total 45 100%

Most of the people don’t evaluate the companies before

taking the automobile on lease basis.

What was the speed of your application

process?

Options F P F P F P

Fast 10 66.67% 1 6.67%

Average 5 33.33% 9 60%

Slow 15 100% 5 33.33%

Total 15 100%15

100% 15 100%

Askari Orix Bank Alflah

Speed of application process is more high in askari, that

is 66.67%.

Are you satisfied with this application process

speed?

Options F P F P F P

Strongly satisfied 7 46.67% 1 6.67%

Satisfied 6 40% 5 33.33% 8 53.33%

Neither satisfied

nor dissatisfied

1 6.67% 10 66.67% 6 40%

Dissatisfied 1 6.67%

Strongly dissatisfied

Total 15 100% 15 100% 15 100%

Askari Orix Alfalah

About application process consumers of Askari Bank are more

satisfied because the % age of their satisfaction is more.

Are you satisfied with the insurance

process?

Options F P F P F P

Strongly satisfied

Satisfied 3 20% 4 26.67% 5 33.33%

Neither satisfied

nor dissatisfied

6 40% 11 73.33% 10 66.67%

Dissatisfied 6 40%

Strongly dissatisfied

Total 15 100% 15 100% 15 100%

Askari Orix Alfalah

Present Report

From the above analysis we have concluded that the respondents we haveselected are aware of the leasing and have knowledgeable that how it canwork out for them.

The basic motive behind leasing is the purchasing power of the customerand the tax exemption.

According to the business point of view the leasing is best for tax rebates andrelief.

We have concluded that Askari Bank customers are more satisfied ascompared to orix leasing and bank alfalah.

Askari Bank consumers are more satisfied as compare to orix and alfalah.

Orix is at the second position.

Recommendations &

SuggestionsThe leasing companies should reduce the eligibility criteria. So thatevery person can get an automobile on lease basis who can afford it.

They should reduce the down payments because it is creating anegative impact on consumer mind.

The major thing that is creating dissatisfaction in the consumer mindis the insurance. The company is should provide the facility of selfinsurance, so that they can arrange the insurance of an automobile ontheir own.

They should also provide easy terms and conditions to theirconsumers. This thing will help the companies to increase theirmarket share.