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Target Groups
an independent individual who seeks to live life and achieve success on his/her own terms
• Dreams: personal fulfilment, absolute freedom
• Fears/Hates: conventions & rules, intellectual laziness• Admired Qualities: intelligence, curiosity, creativity, originality
• Role models: people with original & stimulating points of view
• Reads: The Economist, The New Yorker, the culture & commentary pages of the newspapers
• Drives: a classic car
• Wears: vintage, bespoke, eclectic• Travel: Frequent to cultural, sporting and social destinations and festivals
• Favourite Stores: idiosyncratic shops, book stores, markets, eclectic collectors’ stores
• Collects: Design, art and objects of beauty
• What do they want? culture, knowledge, unique experiences and products
• Age: 35 – 65• Income: $150,000 - $5MM per annum
Educated CollectorB2B Partner Cultured Individual
NEW CLAIM TO BE DEFINED
Brand Elements
A V E N I R N E X TA V E N I R N E X TA V E N I R N E X T
A V E N I R N E X T
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Auctionata Paddle8 AG, Franklinstraße 13, 10587 Berlin www.auctionata.com
Tel: +49 30 983 202 22 Fax: +49 30 610 806 199 Email: info@auctionata.com
Auctionata Paddle8 AG | Handelsregister-Nr. 155814 B | Registergericht: Amtsgericht Berlin-Charlottenburg | USt-ID-Nr. DE295683843 | Deutsche Bank PGK AG, IBAN DE80100701240117260000, BIC/SWIFT DEUTDEDB101 | Commerzbank AG, IBAN DE7160040070522681600, BIC COBADEFFXXX | Die Gesellschaft wird vertreten durch ihre Vorstände Thomas Hesse, Jan Thiel, Johannes Riedl und Lucas Hülsmann | Aufsichtsratsvorsitzende: Dr. Christian Nagel
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Kim Teys Beavers Klopstockstraße 27 10557 Berlin Betreff Berlin, Datum
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