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Who is Ansoff? Igor Ansoff (December 12,1918 to July 14,2002)An Russian American applied mathematician and business manager. Father of strategic management
ANSOFF MATRIX
Tata motors
MARKET PENETRATION
Internationalization
Mergers & Acquisition
MARKET DEVELOPMENT
Alliances
MARKET DEVELOPMENT CONT….
Tata motors(Nano)
Tata swatch
PRODUCT DEVELOPMENT
Aerospace
Ship building
Defence
DIVERSIFICATION
Nandan Kumar BBA Semester- 5th
Thank You
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