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its about amul's success in india with effective marketing strategies to become largest cooperative.
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2. AMUL
3. Of high-quality products sold at reasonable prices. 4. Of developing and co-ordinating a vast co-operative network. 5. Of making a strong business proposition out of serving a large number of small and marginal suppliers. 6. Of the triumph of indigenous technology. 7. Of the marketing savvy of a farmers' organisation.
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