its about amul's success in india with effective marketing strategies to become largest cooperative.
Citation preview
1.RURAL MARKETING
BY:---
SAURABH DABAR
COOPERATIVE REVOLUTION IN INDIA
2. AMUL
Symbol of many things:-
3. Of high-quality products sold at reasonable prices. 4. Of
developing and co-ordinating a vast co-operative network. 5. Of
making a strong business proposition out of serving a large number
of small and marginal suppliers. 6. Of the triumph of indigenous
technology. 7. Of the marketing savvy of a farmers'
organisation.
