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Ad Campaign Analysis:
“Become a Pokémon Master with Google Maps”
General information
Type of product or service: hours fun!
Brand: pokemoncompany + google maps
Campaign Name: pokemon challenge!
Creative Briefing
Traget Audience:
all ages!
Desired positioning:
to participate and have fun everywhere !
Key promise or benefit:
become a pokemon master!
Cuminacation tone:
emotional!
Message Analysis
What does it says? Google will make a campaign in which the person that get most pokemon in their maps will get a free fly to Google main buildings.
How it is said ? With an enthusiastic tone!
Whom it is addressed to? To any brave challenger.
Where it is said ? Al araund the world.
Web Platform
Campaign Video
Personal Opinion
Best idea ever
Very cool
Is just beautiful
Slogan
“Become a Pokémon Master with Google Maps”
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