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Ad Campaign Analysis: Become a Pokémon Master with Google Maps”

Ad campaign analysis 2

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Page 1: Ad campaign analysis 2

Ad Campaign Analysis:

“Become a Pokémon Master with Google Maps”

Page 2: Ad campaign analysis 2

General information

Type of product or service: hours fun!

Brand: pokemoncompany + google maps

Campaign Name: pokemon challenge!

Page 3: Ad campaign analysis 2

Creative Briefing

Traget Audience:

all ages!

Desired positioning:

to participate and have fun everywhere !

Key promise or benefit:

become a pokemon master!

Cuminacation tone:

emotional!

Page 4: Ad campaign analysis 2

Message Analysis

What does it says? Google will make a campaign in which the person that get most pokemon in their maps will get a free fly to Google main buildings.

How it is said ? With an enthusiastic tone!

Whom it is addressed to? To any brave challenger.

Where it is said ? Al araund the world.

Page 5: Ad campaign analysis 2

Web Platform

Page 6: Ad campaign analysis 2

Campaign Video

Page 7: Ad campaign analysis 2

Personal Opinion

Best idea ever

Very cool

Is just beautiful

Page 8: Ad campaign analysis 2

Slogan

“Become a Pokémon Master with Google Maps”