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This presentation reveils the very basis upon which you can build a strong brand.
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A strong brand is the embodiment of a clear and undiffused philosophy that is shared by inspired people and influences their thoughts and behavior.
People within the organization
And people outside (consumers)
in any way, they are people!
living in swarms
the brand triangle
• The brand makes a promise
• The consumer buys the promise
• The organization delivers the promise
so your brand must be the most important organizing principle of your company
a brand is it’s philosophy
• the selection of the basic values of its founders
• their Energy & Direction
• the products• the team• the office
plus its physical manifestations
plus its meta physical manifestations
• the culture• the procedures• the trainings
plus its physical manifestations
• expresiones de publicidad– Internet– Folletos– Logotypos– Estilo de la casa
Energy x Directionbrand foundations
ProductsTeamOfficeShops
brand experiences
internal brandingexte
rnal
bra
ndin
g
Sales AftersalesHelpdeskTelephone script
LogosAdvertisingInternetEvents
TrainingProceduresStructuresculture
When all these manifestations are in line
with the brand philosophy, you have an authentic
brand
This is the basis upon which
you can build a
strong brand
knows how to do that
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