A strong brand is the embodiment of a clear and undiffused philosophy that is shared by inspired people and influences their thoughts and behavior.

People within the organization

And people outside (consumers)

in any way, they are people!

living in swarms

the brand triangle

• The brand makes a promise

• The consumer buys the promise

• The organization delivers the promise

so your brand must be the most important organizing principle of your company

a brand is it’s philosophy

• the selection of the basic values of its founders

• their Energy & Direction

• the products• the team• the office

plus its physical manifestations

plus its meta physical manifestations

• the culture• the procedures• the trainings

plus its physical manifestations

• expresiones de publicidad– Internet– Folletos– Logotypos– Estilo de la casa

Energy x Directionbrand foundations

ProductsTeamOfficeShops

brand experiences

internal brandingexte

rnal

bra

ndin

g

Sales AftersalesHelpdeskTelephone script

LogosAdvertisingInternetEvents

TrainingProceduresStructuresculture

When all these manifestations are in line

with the brand philosophy, you have an authentic

brand

This is the basis upon which

you can build a

strong brand

knows how to do that