Aadhaar presentation at Harvard by Tatianna Khair David Vega Morales Ashkan Marsh Sune Pedersen

Group 4Tatianna Khair

David Vega Morales

Ashkan Marsh

Sune Pedersen

FRONT BACK

Intro

Ashkan Marsh

India

Population 1,270,272,105Below Poverty 533,400,000

States 28Religions 8

Languages 30

Mother Tongues 122

Cities with 1+ million population 53

Indians with bank accounts40%

Challenge #1: Build a universal identity system for a billion people

Same population as France

Same population as Mexico

Same population as Italy

Same population as UK

Same population as Canada

Challenge #2: Build secure and centralized network, preventing fraud and duplicates

The Unique ID Initiative

UID Ecosystem: Multiple Stakeholders

http://youtu.be/6E7sv5HRqXE?t=14m50s

Enrollment Centers

Analysis

Tatiana Khair

Sune Pedersen

Strengths- Single source of identity verification- Enhance banking and government systems- Improvement of internal business relations

Weaknesses- UIDAI Centers- Limited tech capacities- Poor internal communication

Opportunities- G2C- Hardware & Software ecosystem- Prospects for advertisement agencies- Collaboration with foreign companies

Threats- Lack of human resources- Security issues- Data leakage due to corruption

?Bargaining Power of

Customers

Substitutes

Entrants

Bargaining Power of

Suppliers

MonopolyBargaining Power of

Customers

Substitutes

Entrants

Bargaining Power of

Suppliers

Recommendation

David Vega

Current Challenge: Accelerate Enrollment

The project must be finished in 2 years yet nearly 2/3 of the target market has not enrolled

+410

+190

So… What´s Next?

• Change expectationsAmbitious goals

Aadhaar requires a tough learning process

• Use innovation managers to increase productivity

“If productivity of operators goes up, everybody wins”

So… What´s Next?

• Get help from Indian IT companiesRegional and local IT firms can boost innovation levels.

Better method to approach and train operators.

Is the project going to achieve exponential growth and finish by 2014, or will continuous obstacles keep the project away from it?

FRONTBACK

Closing