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Solopreneurs fail in business all of the time. Thankfully, those failures are often caused by entirely predictable reasons. Understand the reasons, and you can avoid them.
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FAIL7 Reasons Solopreneurs
...And How To Avoid Them
1. Trying to invent a new category
There are no bonus points for creativity in your
business model or niche.
If people want what you are selling they will buy it.
If they don’t want it, they won’t buy no matter how
creative you are.
CreateYourJobFreeLife.com
Instead of inventing something new, borrow
what already works, and put your own mark on it.
CreateYourJobFreeLife.com
2. Pleasing everyone pleases no one
We all want everyone to like us. If you try to please
everyone, though, then you aren’t going to excite anyone.
In fact, if you do please most people, you are probably doing something wrong.
CreateYourJobFreeLife.com
Instead, imagine exactly the people who would need
what you are selling. And then speak only to them.
CreateYourJobFreeLife.com
3. Under-charging
We get apologetic when it comes to asking for money, and usually ask for less than we should for our products or services.
CreateYourJobFreeLife.com
As long as what you offer is exceptional, there are two
simple rules to follow:
1. Raise your prices
2. Do it again
CreateYourJobFreeLife.com
Leave competing on price to Wal-Mart.
4. Inventing the wheel
Chances are very good that someone has already
encountered every problem you run into when building
your business - and are willing to talk about it.
CreateYourJobFreeLife.com
Before you try to figure out a problem for yourself, first look for a solution. It’s the internet - chances are the
solution is out there somewhere.
CreateYourJobFreeLife.com
5. Failure to market
I don’t care what your niche is.
Your biggest, most important job is marketing.
If you don’t market, you don’t have a business. You might not like it, but you can’t change it.
CreateYourJobFreeLife.com
Don’t avoid it. Get advice.
Make a plan. Make it a habit.
Marketing pays off. Literally.
CreateYourJobFreeLife.com
6. Being busy, not productive
It can be easy to fall into the habit of doing what we
want to do, or avoiding what we don’t want to do.
We can be so busy that we don’t have time to do the
things that actually create revenue.
CreateYourJobFreeLife.com
You don’t get a medal for looking busy.
Value your own time.
If something doesn’t move you forward towards your goals - in a real way - then don’t do it.
CreateYourJobFreeLife.com
7. Over-investing
When you are starting out you don’t need new equipment.
Or fancy, automated software.
And you sure don’t need exotic business cards.
CreateYourJobFreeLife.com
Spend as little as you possibly can to get started.
Later, you can spend some of your revenue on things you
know you actually need.
CreateYourJobFreeLife.com
CreateYourJobFreeLife.comBuild a business. Ditch your job. Save your soul.
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