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Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement... Engagement generates revenue!
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Three Ways Facebook Can Boost Your Revenue
and your retention.
I am Ryan Hanley
• Director of Marketing, CIC– The Murray Group
Insurance Servicers, Inc
• Creator/Editor – www.RyanHanley.com
• Author – The Social Tools Book– The No BS Guide to a
Successful Blog
• Producer– The Content Warfare
Podcast
What Social Media Should I Use?
• Facebook• LinkedIn• Twitter• Google+• YouTube• Pinterest• Foursquare• Yelp
Facebook Stats
• 75% of people feel more connected to Brand on Facebook• 69% of people have “liked” a page because of a Friend• “Liked” content averages 6.9 positions higher in search
results• 23% of consumers under the age of 35 will purchase
because of a friend’s recommendation on social media• 21% of consumers age 35 – 49 will purchase because of a
friend’s recommendation on social media
• http://pinterest.com/ryanhanley/social-media-infographics/
• http://socialmouths.com/blog/2012/07/31/from-likes-to-buys/• http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-Facebook-Fans-Prefer-Brand-Pages-to-Company-
Websites-INFOGRAPHIC.aspx
How do we generate revenue on Facebook?
Get More Facebook Likes
• Buy easy to remember domain– www.HanleyonFacebook.com– www.SubscribetoYOURAGENCY.com
• Facebook Address on Everything• Facebook Address displayed on Website w/ Link• Link to agency page from personal profile• Facebook Address in email signature• Invite clients and friends to Like agency page
Post Better Content
Boring content yields boring results
ACTION ITEM #3
Business posts are a necessity… But make them relevant to your clients concerns
Every post does not need
to be professional or
insurance related
Let your clients know where else you want them to connect with you
Show your support for the community
Facebook Promoted Posts
Worth the money?
Who wouldn’t “Like” this
post?
How much is Action worth to
you?
Promoted Posts
Fan Engagement Campaigns
Get fans taking action
Show love for the clients that love you
Give stuff away… Make it fun
Generate Revenue from Facebook
• Accumulate more “Likes”• Create better content• Promote worthy content• Encourage fans to take action
Thank You• Ryan Hanley, CIC– Twitter: @RyanHanley_Com– Marketing | www.RyanHanley.com– Insurance | www.MurrayGRP.com– Email: ryan@ryanhanley.com
I wish you all Success in your Online Marketing!
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