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A breakdown of the results of the first annual Global Crowdsourcing Survey & its implications for Europe. By Sean Moffitt, Wikibrands. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
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2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #cswbrussels
19th world rank 20th world rank
We have Three Reasons, What’s Yours?
CSW in Europe = Crowdsourcing Karma?
54% Europeans willing to rent TO others
44% Europeans willing to lease FROM others
A European “Crowd Sharing” Tipping Point?
Source: 2014 Nielsen Global Sharing Economy Study
A Time for Crowding is Now!
THE ECONOMYnow demands it
THE CROWDnow accepts it
THE TECHNOLOGYnow facilitates it
The Most Disruptive
The Most Potential
The Most Citizen-Engaged
The Most Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase
The Tastiest Mainstream
The Most Common
Sense
The Most Poignant
Where are you on the crowd continuum?
“It Makes
Money”
“It Creates a BetterWorld”
“It Produces
BetterResults”
“Crowdfunding” - #1 in Europe
No Matter Where You Are…
Is crowdsourcing a sustainable thing? Google confirms the “crowd” has room to grow
Source: Google Search Trending
“Substantially more than current growth”
“More than current growth”
“Same as current growth”
“Less than current growth”
What do you expect growth wise in the “crowd economy” for 2014 and 2015?
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Why are we attracted to the “crowd” movement?
#1 We love crowds’ disruption possibilities
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#2 Crowds connects people with purpose
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#3 Crowds keeps us on the leading edge
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
What do we call this “crowd thing”?
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Is the “crowd economy” warring with social media?
77th 61st19th
The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome
What is driving our optimism?
The big 6 “Meta” Crowd Trends
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Crowd Change Factor #1 -The rise of entrepreneurial startup culture
60% of millennials consider themselves entrepreneurs
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Crowd Change Factor #2 – Growth of free
agents/freelancing/independent contracting
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Crowd Change Factor #3 - Expanded global marketplaces and
scaleSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Biggest Crowd Growth Sub-Segments
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Biggest Industries Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Leading and Managing the Crowd
Why Crowdsource?
Top Objectives for Launching a Crowd Venture
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
What are the top 7 ingredients of….
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
2. Triggers, Incentives and Motivations– Kiva
3. Great Product, Step Change Innovation
Top Impasses for Leading a Successful Crowd Initiative
#1 Legal & Regulatory HurdlesSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#2 Time for Staff to Manage It
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#3 Organizational silos/adoption issuesSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Crowdsourcing : Storm Clouds Ahead?
#1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Strongly Agree/Agree
Strongly Disagree/Disagree
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Key Takeaways
The world is a blur and the time for crowdsourcing is now – economy/technology and culture line up
Crowdsourcing is growing up and maturing – less risk and no longer a play thing
Best crowd practices are starting to develop – crowds we are creating impact in business, causes and government
Someone has to lead the crowds, will it be you?
I. Find survey at:
www.crowdsourcingweek.com
@SeanMoffitt @wikibrands#cswbrussels #survey
II. Full 2014 Global Crowdsourcing Paper thought paper:
July’14
“There is a need for a centralized forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”
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