2011 09 29 SoMe in B2B

Social Media in a B2B world

London, September 29th, 2011

Gianni CATALFAMO

European Director, Digital & Social Media

Wednesday, September 28, 11

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Methodology

Sponsored by my Client

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Outside

Engaged

Marke)n

The community lifecycle

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Outside

Engaged

Marke)n

Communities in B2B

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Methodology > Insight

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Information needs in B2B

Looking for general information about a relatively broad area, comparing different visions. Focused on long term evolution.

Have a specific problem in mind, and investigate whether it can be addressed using a certain category of products or technologies. Focused on near term application.

Have decided to address the problem using a solution in this category and is comparing various vendors, looking for real life experiences of fellow users. Focused on present time deployment.

Have installed / bought a solution and is now seeking support on a usage problem.

A. Scenario

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A. Scenario

B. Solution

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A. Scenario

B. Solution

C. Benchmark

Pre-sale

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A. Scenario

B. Solution

C. Benchmark

D. Support

Pre-saleAfter-sale

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Matching responses to needs

D. Support

White papers

Case studies

Analyst reports

route to CRM

respond with

A. Scenario

B. Solution

C. Benchmark

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Reminds you of something ?

A. Scenario

B. Solution

C. Benchmark

Opportunities

Quotes

Customers

Your dream widgetFill in our instant poll and win “The hitchhiker guide to widgets” by D.Adams

Opinions that matter: Steve Jobs, Kevin Kelly and Stephen Hawking on the future of widgets !

Widgets in action: pictures of our members using their favorite widgets. Add yours !

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Welcome to WidgetWorld!The community of Widget lovers

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Connecting with the right audiences

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Connecting the community to the sales funnel

Opportunities

Quotes

Customers

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Examples of good “sieves”

• Polls

• Surveys

• Thematic newsletter

• Premium content (abstracted in public section)

• Value offers:

• Free consultancy

• Self-test questionnaires

• Assessment workshops

• ...

Quotes

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Methodology > Sales leads

2011 09 29 SoMe in B2B

Business

B2B Business data, B2B Data

B2B Bank Discount Brokerage · 2017-08-29 · B2B Bank Discount Brokerage . Investment Account Application for Order Execution Only Accounts (Dealer 7559) B2B Bank Discount Brokerage

2015 B2B Web Usability Report - B2B Digital Marketingkomarketing.com/files/b2b-web-usability-report-2015.pdf2015 B2B Web Usability Report What B2B Buyers Want from Vendor Websites

B2B Social Network · Agriculture Industry 41% 30% 29%. BaganTrade.com Future Buy & Sell Products Buyers Seller BaganTrade.com Money Product Buyer Seller B2B eCommerce Platform.

Putting a value on your brand - B2B International · Our “Value Of The B2B Brand” event brings together some of the leading practitioners in the area of brand valuation and brand

2015 B2B Web Usability Report - KoMarketing · Marketing and KoMarketing know that prospects often ... WHITE PAPERS 30% ABOUT INFO/TEAM BIOS 29% Figure 3 2015 B2B Web Usability Report,

Purchasing. B2B Direct Order System (B2B-DOS) B2B-DOS is a Business-to-Business (B2B) solution. B2B-DOS is a Business-to-Business (B2B) solution. B2B-DOS

JULY 22/23 ATLANTA - COBB · Copper Rivet B2B 1406 Cr24 B2B 444 Cristcool B2B 111 Dash Jeans B2B 233 Degagood B2B 111 Domino Lux B2B 435 Ecko B&T B2B 1403 Ego Eyewear B2B 441 ESMX

TAKE CONTROL OF YOUR REMOTE...B2B ABM TARGETS CAMPAIGNS B2B = Business to Business ABM = Account Based Marketing SR DIRECTOR MKTG 4.5% 29% 9.2% 78% ACTUAL RESULTS Customer Engagement

Here’s a look at the innovative things some B2B companies ... · PDF fileHere’s a look at the innovative things some B2B companies ... A new way to interact with ACDelco ... and

Investigating the OCE- A B2B Perspective (Publication ... · customer experience within B2B websites. Recently, researchers have investigated some of the drivers of a positive customer

2015 B2B Customer Experience€¦ · The state of the B2B customer experience in 2015: A business priority, some improvements, yet many challenges remain. According to our survey,

Anne's Favorite B2B b2b - Burlington Electric Quiltersburlingtonelectricquilters.com/.../uploads/2019/11/b2b.pdfValentines B2B First Snow b2b B2B Geometric b2b Loralie b2b Moon Light

B2B SOCIAL MEDIA WORKSHOP - B2B MARKETING SUMMIT

B2B Facebook Strategy Masterclass - B2B Marketing Expo

How to Take the Boring out of B2B Content - slides 04/29/14

B2B Lead Generation By The Numbers Some Stuff You Need to Know

B2B Framework for IBM Sterling B2B Integrator

B2B Webinar Festival: Content Recycling in B2B

Business-to-Business Ecommerce Robert Chi B2B EC - 2 B2B EC Introduction Introduction Size of B2B B2B Business Processes B2B Evolution