2.0 Adoption in the Enterprise - The After

Engage. Evangelize. Empower.

2.0 Adoption in the EnterpriseThe “After”

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Housekeeping

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Agenda

• Introduc)on

• Plan for Adop)on (CSC)

• Govern and Educate (Booz Allen Hamilton)

• Deploy (Large Federal Agency)

• Ques)ons and Answers

Introduction

• The 2.0 Adop)on Council is a member‐driven peer forum of business and ITleaders from large organiza)ons currently engaged in various stages of 2.0adop)on.

• NewsGator is sponsoring a 4‐week webinar series exploring adop)onstrategies and tac)cs from representa)ve members.

• Presen)ng members for today’s webinar, “The ATer” include:Claire FlanaganCSCSenior Manager, KM and Social Collabora)on Strategy@cflanagan

Megan MurrayBooz Allen HamiltonProject Coordinator and Community Manger@meganmurray

Kevin JonesDyne)csSocial Strategist@kevindjones

Planning for Adop)on

Don’t Do

Overlook execu7ve influence Get execu7ves involved

Match org chart taxonomy Allow collabora7on paBerns to emerge

Fail to provide guidance Be ready with “What do I use when?”

Install and forget about it Locate community manager and advocates

Launch with a blank slate “Stage the house”

Think just work, no play Provide a virtual water cooler

Deploy “one‐size fits all” plan Tailor adop7on plans to fit your culture

Plan for AdoptionAdoption Principles

Plan for AdoptionMulti-tiered Advocate Program

"A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council,November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html

Plan for AdoptionMulti-tiered Advocate Program

"A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council,November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html

“Stage the House”

Seed Use Cases…

Plan for AdoptionSeed Purpose-Driven Use Cases

• Where have we done this before?

• Global peer community support

• New business opportuni)es

• Product development

• Communi)es of prac)ce

• Professional development

• Exper)se loca)on

• Learning

• Research

Plan for AdoptionSeed Purpose-Driven Use Cases (cont’d)

Virtual “Watercooler”

• Create opportuni)es for global workers to meet

• Rela)onships bridge )me and distance barriers

“The value of a shared fire . . . People work be\er together when theyknow one another on a personal level.”

“Water Cooler Talk Keeps Organiza5onal Culture Real”, Published: August 13, 2008 in Knowledge@W.P. Careyh\p://knowledge.wpcarey.asu.edu/ar)cle.cfm?ar)cleid=1653

“Workers whose group cohesion was in the top third showed an increase inwork productivity of more than 10%. Workers [with a larger network ofcompany contacts], demonstrated increased produc)vity . . . of 4%.”

“The Water Cooler Effect, Fewer memos, more coffee breaks?”, By Prof. Alex "Sandy" Pentland, November 22,2009 h\p://www.psychologytoday.com/blog/reality‐mining/200911/the‐water‐cooler‐effect

“The ability to form, maintain, and exploit weak ties and the ability to convertpoten)al )es into actual ones (either strong or weak) are both hugely valuableassets, both to individuals and to the enterprise in which they work.”“Enterprise 2.0: New Collabora5ve Tools for Your Organiza5on’s Toughest Challenges”, Andrew McAfee, Harvard

Business Press, 2009

Measure Progress…

Plan for AdoptionMeasure Progress: Go Viral, Global

• Measure Progress• Page views• Registered, ac)ve users• Par)cipa)on ladder• Global reach• Groups or communi)es formed• Ac)vi)es (posts, reads: documents, forums, blogs)

• Capture Success Stories• Execu)ve, major corporate programs on‐boarding• Reduce cycle )me• New business, revenue• New ideas, innova)on

• Measure Hearts & Minds• Surveys• Tes)monials• Seed thread in your tool

Launch Month 1 Month 2 Month 3

Registered Users

Participation Ladder

Contributors Consumers

What can I do?

Governance

•Security

•Legal/Compliance/Export

•Human Resources

•Marketing and Communications

•Community Managers

•Trust

•Monitoring

•Education

•Participation

•Enforcement

•User Flagging

•Scans/Reporting

•Nudges

•Alerts

Who, What, How

Community Managers for E2.0

h\p://www.flickr.com/photos/franganillo/3553204471/

• Community Managers manageresources, measure, analyze andencourage ac)vity, informa)onprocess flows, and providepar)cipatory governance

• Community Managers do notManage people or create ac)vityfor the community ar)ficially

• Community Managers are not “BigBrother”

More Than Training

Educa)on

Education

• Ubiquitous

• Messaging

• Self Support

• Community Support

• Representa)ve of your learning culture

• Woven through internal training

• Built into internal help resources

Education and Training

Deploy

h\p://www.flickr.com/photos/oimax/851246877/

Traditional vs. E2.0 Rollout

• Focused on PEOPLE not PROCESS

• This is everyone’s rollout

• The future is unknown

• Not only top‐down, but bo\om‐up

• Orchestrate

24© Copyright 2010 2.0 Adoption Council. All rights reserved."A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council,November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html

Staged Rollout

• Specific current communi)es

• Passion

• Wide reach

• Marke)ng

• Established communica)onchannels

• Large Reach

• Profiles

• Self created

• Marke)ng

• Larger communi)es

• Videos, training, posters

• Add in process

• Move Func)onality

• Func)onality & Communi)es

Lessons

• No one right way

• Pre‐work will define rollout

• Find and use passion

• Make this EVERYONE’s project

• Learn, Learn, Learn

• You’ve only just begun

Be ready to adapt

It’s a journey…

Questions and Answers

• You will receive a follow‐up email within 24 hours with links to:

• The webinar recording, pdf of presenta)on & slide share url

• Download the research paper referenced during thepresenta)on, A Framework for 2.0 Adop5on in the Enterprise,by Gil Yehuda

Engage. Evangelize. Empower.

2.0 Adoption in the Enterprise - The After

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