1O Hot Event Marketing Trends

1O HOT TRENDSIN EVENTS

What’s DrivingAttendee Engagement Today?

IN-PERSON EVENTS are an important piece of the enterprise marketing puzzle.

WEB

EVENTS

EMAIL MOBILE

SOCIALDIGITAL

We spend A LOT on them.Radio 1%

Mobile 1%

Outdoor 1%

Social Media 3%

Online Video 3%

Television 3%Display Ads 4%

Search Engine Marketing (SEM) 5%

Search Engine Optimization (SEO) 5%

Online Content 5%

Sponsorships 7%

Email Marketing 8%Direct Mail 9%

Magazine/ Trade Publications 13%

EVENTS

30%

Source: IPSOS OTX (Commissioned by Google),PCMA, Price Waterhouse Coopers (Economic Significance of Meetings to the US Economy, Feb 2011)

And, events deliversignificant value in return.

EDUCATINGour audience on new products or solutions

ACCOMPLISHING a lot in the short amount of time

INTERACTINGface-to-face with prospects and customers

SO WHAT’STHE KEYto a successful event?

Some use the measure of

ATTENDANCE

542Registere

d!

Others look at post-event

SURVEYRESULTS

WE SAY,a successful event starts and ends with one thing:

ATTENDEEENGAGEMENT

WHAT IS

Attendee Engagement?

Engagement is about generating satisfaction, participation, loyalty, and advocacy

among attendees.

After all, it’s not about us.

IT’S ABOUT THEM

“Tell me and I forget, teach me and I may remember,

INVOLVE ME AND I LEARN.” — BENJAMIN FRANKLIN

Here we list

1O HOT TRENDS in attendee engagement today.

SMARTREGISTRATION

1

The Attendee Experience Starts With a Well-Designed Registration ProcessMake the registration experience more personalized and streamlined for attendees by pre-filling details you already have in your CRM or marketing automation system.

TIPPre-filing basic profile data leaves time for attendees to respond to deeper questions so you can get to know them better.

REGISTER NOW

Name

Company

Email

Phone

Attendee Interests

Attendee Profile

PERSONALIZED AGENDAS

2

Let Attendees Make Their Own Event Agendas

Let attendees access personal schedules and relevant info right from their mobile phones or laptops.

Make it easy to add or remove sessions from their schedules to create the perfect experience.

SESSION RECOMMENDATIONS

3

Help Your Attendees Plan for SuccessSegment attendees by role, industry, interest, stage in the buying cycle, or other attributes.

Reach out with suggestions for the sessions, activities, or networking opportunities they will find most helpful.

4

Streamline the Check-In Process and Make a Great First Impression

Shorten lines by checking in attendees quickly and easily.

Ditch the paper lists and check in attendees inwith a click on a mobile app.

MOBILECHECK-IN

5

A ‘Must-Have’ for Every Event

Attendees expect to be able to find everything they need to know directly from their mobile device, including:

Easy access to their personal agendas and relevant content

Fast access to event locations and venue points of interest

An always up-to-date listing of event information, speakers, and other attendees

The ability to interact and connect with other attendees

An easy way to participate and provide event feedback

EVENTMOBILE APPS

1-TO-1 APPOINTMENTS

6

Increase Engagement and Attendee Satisfaction with AppointmentsBuilding professional connections is one of the key goals of event attendees. Use self-scheduled appointments or automated appointment matching to facilitate networking between participants.

Sales Meeting with Prospect A

7

Get Your Attendees Involved in Sessions

Nothing perks people up quite like asking for their opinion.

Collect information from your audience in real-time

Use what you learn to tailor the live presentation

Sync this data to each attendee’s marketing automation or CRM profile

SESSIONPOLLING

LIVE Q&A

8

Use your event mobile app to facilitate live Q&A...without running around with a microphone!

TIPAllow participants to see what questions have already been asked, and upvote them so the speaker will know which to answer first

Question 1:

Question 2:

Question 3:

SESSION Q&A

9

Engage attendees on the spot.

Built for a two-way conversation, interactive content is a great way to break through the noise and engage your attendees.

Instead of approaching individuals for a conversation, pass them a tablet with a short quiz or assessment.

Or break the ice with a “hello” and a short interactive experience rather than a long sales pitch.

INTERACTIVECONTENT

PERSONLIZEDEVENT FOLLOW-UP

10

Accelerate Your Sales Cycle with Hyper-Targeted Nurture Campaigns

Never again send out a “thanks for attending our event” email.

Use what you’ve learned at the event to hyper-target your follow-up campaigns and activate the right nurturing campaign.

The BEST way to do this to integrate your event technology with your marketing automation system.

TIP

ATTENDEE ENGAGEMENTis at the center of every great event.

MAKE YOUR NEXT EVENTYOUR BEST YET.

Get more tips and best practices for enterpriseevent management at www.certain.com