Embed Size (px)
DESCRIPTION
Plarium is ranked as one of the largest hardcore games developer on Facebook worldwide with presences on web, social and mobile platforms. Established in 2009 and headquartered in Israel, the company employs over 500 individuals across its three offices and animation studios.
Citation preview
Oren Todoros, Mobile PR Specialist @Plarium
Plarium is ranked as one of the largest hardcore games developer on Facebook worldwide with presences on web, social and mobile platforms.
Established in 2009 and headquartered in Israel, the company employs over 500 individuals across its three offices and animation studios.
Plarium has seen international success, with 90 million registered users playing our game titles.
5 HOT TRENDS IN SOCIAL GAMINGRIGHT NOW
#1 GENRE MASH UP
Action, Adventure, Role Playing Games (RPG), Massively Multi-Player Online (MMO), Strategy…
There’s certainly no lack of genres that can be used to categorize any specified title.
However, these definitions of genres are becoming increasingly blurred.
#1 GENRE MASH UP
Adding elements of MMO and RPG strategy into puzzle games (puzzle quests), or alternatively adding casual elements into games that would be considered more hardcore.
These newly formed mixed genres mesh together into new and intricate combinations.
#2 SPECIAL EVENTS
The last thing you want to have a player feel, regardless of the game they’re playing, is unchallenged.
#2 SPECIAL EVENTSExamples of event based challenges include:
Tournaments – Where the player who gains the most points, trains the most troops or kills the largest number of enemies is rewarded.
Time Pressure – Where the player is bound by time order to complete a set of missions.
Daily Rewards – Give players rewards for coming back at set timeframes.
Contracts and Missions – Create a cause for players to join forces and complete set tasks.
#2 SPECIAL EVENTS
#3 PUSH NOTIFICATIONS
Whether they win or lose, players will log in or play for short gaming breaks as part of their hectic daily schedules. But just in case life’s countless daily chores happen to steal too much attention, developers are implementing in-game appointments to remind players,… “Hey, it’s time to come back!”
#3 PUSH NOTIFICATIONS
PUSH NOTIFICATION ANALYTICS App Opens / Push Open Segment your push users Conversion rates Forms Rich Media Message Inboxes
Beware: Push notifications can be a double-edged sword.
#3 PUSH NOTIFICATIONS
#4 HARD CURRENCYSoft currency = reward / earned currency for smaller actions
Hard currency = push towards payment, harder payment wall
New itemsFeaturesCharactersLevelsExtra lives Surprise itemsSkip forwardremove adsYou name it
#5 PR REACH
In the fast paced world that we live in, it is easy to overlook the traditional public relations methods.
Keep in mind, Mainstream users are everywhere.
Business cards Radio ads TV ads Billboards Newspapers Brochures Stickers
takeaways1. EXPERIEMENT WITH GAME GENRES
2. Entice players to come back with special events
3. Push notifications: Use them wisely
4. Hard currency WORKS
5. PR INCREASES SOCIAL AND MARKETING REACH
