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DJ Waldow of Blue Sky Factory - http://www.blueskyfactory.com/ - shares 14 "mistakes" we make as email marketers.
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14 EMAIL MARKETING MISTAKES
DJ WaldowDirector of Community
Blue Sky FactoryDecember 2010
MISTAKE #1
Purchasing an email list.
MISTAKE #2
Sending to an old email list.
MISTAKE #3
Waiting until the last minuteto send your email.
MISTAKE #4
Sending emails with inconsistent branding.
MISTAKE #5
Sending ugly looking emails.
MISTAKE #6
Assuming permission.
MISTAKE #7
Dumping email addresses from business cards onto your
list.
MISTAKE #8
Employing a “batch & blast” or“spray & pray” strategy.
MISTAKE #9
Not understanding *why* youare doing email marketing.
MISTAKE #10
Sending emails sporadically(no consistency).
MISTAKE #11
Sending emails with boring,non-unique content.
MISTAKE #12
Sending an email withONE BIG IMAGE.
MISTAKE #13
Only sending an HTMLversion of your emails.
MISTAKE #14
Forgetting to design for multiple
email clients & devices.
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