14 EMAIL MARKETING MISTAKES

DJ WaldowDirector of Community

Blue Sky FactoryDecember 2010

MISTAKE #1

Purchasing an email list.

MISTAKE #2

Sending to an old email list.

MISTAKE #3

Waiting until the last minuteto send your email.

MISTAKE #4

Sending emails with inconsistent branding.

MISTAKE #5

Sending ugly looking emails.

MISTAKE #6

Assuming permission.

MISTAKE #7

Dumping email addresses from business cards onto your

list.

MISTAKE #8

Employing a “batch & blast” or“spray & pray” strategy.

MISTAKE #9

Not understanding *why* youare doing email marketing.

MISTAKE #10

Sending emails sporadically(no consistency).

MISTAKE #11

Sending emails with boring,non-unique content.

MISTAKE #12

Sending an email withONE BIG IMAGE.

MISTAKE #13

Only sending an HTMLversion of your emails.

MISTAKE #14

Forgetting to design for multiple

email clients & devices.

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