10 Honest Insights to Doing Business Differently--and Succeeding, from Honest Tea Cofounders

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intelligent insights to advance your business and life

The following represents 10 highlights from the interview by @MoeAbdou,

founder & host of 33voices®.

Seth Goldman & Barry NalebuffCo-founders of Honest Tea, a bot-tled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. It is a wholly owned sub-sidiary of The Coca-Cola Company.

@HonestTea

Stream interview Watch videoWatch videoNo.1

If you find something that’s annoying you,

pay attention.it’s likely that others are dealing with the same issue.

Stream interview Watch videoWatch videoNo.2

When positioning a new product in the marketplace,

incremental improvements won’t sell.When positioning a new product in the marketplace,

incremental improvements won’t sell.

Stream interview Watch videoWatch videoNo.3

Your idea is validated when a disproportionate percentage of your customers

act as your de facto sales and marketing team.

Stream interview Watch videoWatch videoNo.4

Your success in business depends on your ability to continually answer the following questions:

Stream interview Watch videoWatch videoNo.4

Your success in business depends on your ability to continually answer the following questions:

Why will my idea succeed at first?

Stream interview Watch videoWatch videoNo.4

Your success in business depends on your ability to continually answer the following questions:

Why will it continue to succeed once others copy it?

Stream interview Watch videoWatch videoNo.4

Your success in business depends on your ability to continually answer the following questions:

Why will it continue to succeed once others copy it?

33voicesHonest Tea - Questions For Success

Stream interview Watch videoWatch videoNo.5

A founder’s most important role is selling -

first and always.Without sales, nothing is possible.

Stream interview Watch videoWatch videoNo.6

When raising money,make it clear that your investors’ interest

is ahead of yours. let your level of success determine the equity distribution.

Stream interview Watch videoWatch videoNo.7

Never stop learning from your customer.

theirs is the only voice that matters.

Stream interview Watch videoWatch videoNo.8

When your brand stands for something meaningful,

you give your customer a reason to share your story.

Stream interview Watch videoWatch videoNo.9

Never lose your objectivity.Only the brutal facts tell you the truth.

Stream interview Watch videoWatch videoNo.10

Don’t pay too much attention to the rules,

as long as you’re not breaking the law.

Really reflect...

Are you comfortable being the underdog?

Really reflect...

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