071106 The Longtail Of Corporate Communications Oliver Nitz

Long Tail of Corporate Communications.Unlimited conversations through democratization of communications.

Oliver Nitz

Head of Marketing Solutions, Telekom Austria TA AG

6. November 2007

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Corporate Communications 2.0: creating virtually infinite rack space.

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Unlimited conversations: the long tail.

New role of corporate communications: topic moderation and management. In theory almost every customer and stakeholder could be reached.

Source: Chris Anderson.

5 MainTopics

∞ Topics

Short Head

Long Tail

Reach

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B2C Internet media usage have a huge impact on B2B communications.

Source: www.Discoveryclub.de

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Ignoring the long tail of communication means losing tomorrow‘s customers and employees.

Source: www.imapenguin.com

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Changing communications is developing culture: transparent company vs. control by hierarchies.

Source: www.techno-science.net

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Telekom Austria takes first steps.

1. Corporate Blogs

2. Corporate Wiki

3. High Performance Workplace (Presence services, Wiki, mobile applications for work force)

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Oliver NitzHead of Marketing Solutions

Telekom Austria AGLassallestrasse 9 · 1020 ViennaTel. +43(0)59 059 1 37309 · Fax +43(0)59 059 1 37391Mobil +43 (0)664 629 65 59 · E-Mail: oliver.nitz@telekom.at

http://denkbloggade.telekom.at/

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Thank you.