Digital immersion Program

blackwhalegroup

// digital immersion program

blackwhalegroup

A RECENT C|NET

ARTICLE STATED:

“CMOs [and their marketing

organizations are] not ready

for the new world of

marketing…”

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FIVE years ago…

social media or mobile

interaction weren’t

marketing terms.

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What will the next

FIVE years bring?

Will you be ready? Or caught off guard?

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preparation = understandingtime for learn by

blackwhalegroup

// digital immersion program

blackwhalegroup

// digital immersion program

• A Holistic Workshop to get you and your

marketing organization up to speed on digital

trends, social understanding, and mobile

interaction

• Fully customized to your specific needs and

digital maturity

• Hands-on learning, with on-site brainstorming

prepares for the future, while impacting the

present

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Customized Planning

On-Site Experiential

Learning

Ongoing Support

// digital immersion program

Customized Planning

On-Site Experiential

Learning

Ongoing Support

blackwhalegroup

Customized Preparation & Planning

• Key stakeholder interviews and brand

understanding

• Past experience; Upcoming campaigns

• Competitive landscape audit

• Future casting: Specific learnings and outcomes

• Deliverables:

– Analysis Document // Competitive Document

– On-site Agenda

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On-Site Workshop

• A two-day, on-site workshop customized to

your maturity level, needs assessment, and

business objectives

• The interactive learning, brainstorming, and

strategy creates holistic digital knowledge,

tactical next steps, team structure shifts, and

agency engagement optimization

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On-Site Workshop

• Activities:

– Interactive Learning

• Platforms, Strategies, Touchpoints, etc.

– Competitive & Affinity Case Studies

• Business Results

– Digital Integration Case Studies

– Cross Platform Measurement

– Past Campaign “What if” Brainstorming

– Upcoming Campaign; Integrated Brainstorming

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On-Site Workshop

• Activities: (cont…)

– Ideal Team Structure Alignment

– Effective Agency Management

– What’s Next in Digital

– Tactical Next Steps (3, 6, 9, 12 month)

– Key Takeaways

• Deliverables:

– Customized Training Documentation

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Executive Summary

• In-depth analysis of situation and on-site

experience

• Overview of next steps and responsibilities

• Deliverables:

– Printed & Digital Executive Summary

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Ongoing Support (12 Months)

• Monthly Digital Reports

– State of Digital

• Quarterly Meetings

– Update on the State of Digital

– Update on tactical next steps

– Revisit measurement

• Deliverables:

– State of Digital Report

blackwhalegroup

// contactblackwhalegroup

www.blackwhalegroup.com

Paul Miser // Chief Strategy

paul.miser@blackwhalegroup.com

@blackwhalegroup

646.797.2870