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blackwhalegroup
// digital immersion program
blackwhalegroup
A RECENT C|NET
ARTICLE STATED:
“CMOs [and their marketing
organizations are] not ready
for the new world of
marketing…”
blackwhalegroup
FIVE years ago…
social media or mobile
interaction weren’t
marketing terms.
blackwhalegroup
What will the next
FIVE years bring?
Will you be ready? Or caught off guard?
blackwhalegroup
preparation = understandingtime for learn by
blackwhalegroup
// digital immersion program
blackwhalegroup
// digital immersion program
• A Holistic Workshop to get you and your
marketing organization up to speed on digital
trends, social understanding, and mobile
interaction
• Fully customized to your specific needs and
digital maturity
• Hands-on learning, with on-site brainstorming
prepares for the future, while impacting the
present
blackwhalegroup
Customized Planning
On-Site Experiential
Learning
Ongoing Support
// digital immersion program
Customized Planning
On-Site Experiential
Learning
Ongoing Support
blackwhalegroup
Customized Preparation & Planning
• Key stakeholder interviews and brand
understanding
• Past experience; Upcoming campaigns
• Competitive landscape audit
• Future casting: Specific learnings and outcomes
• Deliverables:
– Analysis Document // Competitive Document
– On-site Agenda
blackwhalegroup
On-Site Workshop
• A two-day, on-site workshop customized to
your maturity level, needs assessment, and
business objectives
• The interactive learning, brainstorming, and
strategy creates holistic digital knowledge,
tactical next steps, team structure shifts, and
agency engagement optimization
blackwhalegroup
On-Site Workshop
• Activities:
– Interactive Learning
• Platforms, Strategies, Touchpoints, etc.
– Competitive & Affinity Case Studies
• Business Results
– Digital Integration Case Studies
– Cross Platform Measurement
– Past Campaign “What if” Brainstorming
– Upcoming Campaign; Integrated Brainstorming
blackwhalegroup
On-Site Workshop
• Activities: (cont…)
– Ideal Team Structure Alignment
– Effective Agency Management
– What’s Next in Digital
– Tactical Next Steps (3, 6, 9, 12 month)
– Key Takeaways
• Deliverables:
– Customized Training Documentation
blackwhalegroup
Executive Summary
• In-depth analysis of situation and on-site
experience
• Overview of next steps and responsibilities
• Deliverables:
– Printed & Digital Executive Summary
blackwhalegroup
Ongoing Support (12 Months)
• Monthly Digital Reports
– State of Digital
• Quarterly Meetings
– Update on the State of Digital
– Update on tactical next steps
– Revisit measurement
• Deliverables:
– State of Digital Report
blackwhalegroup
// contactblackwhalegroup
www.blackwhalegroup.com
Paul Miser // Chief Strategy
@blackwhalegroup
646.797.2870
