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Salford City CollegeEccles Sixth Form CentreBTec Level 3Extended Diploma in Creative Media ProductionFilm, TV and Radio

HA4 – Objects of DesireProduction Log

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Date Action Taken15/05/2014 In my editing process I used adobe Premier and this was good as I have already used this

software before. I imported all the shots that I filmed the week before. I then went through each shot trying to find the best ones that would suit my advert the best. After doing this for about half an hour I then started placing my shots into the order that I wanted them in. I wanted to set them out so that each shot was different to the previous shot. This would make the advert look more speedy and upbeat. After doing this I imported my music. The song that I chose was a upbeat dance song that was happy and enjoyable. This song covered the codes and conventions of Nike shoe adverts. After importing this I then had to switch some clips around to fit in with the music. After this I added my effects to certain clips making the advert look more professional. I then added the Nike logo at the end of the end of the advert and added to titles over the top these said ‘Risk Everything’ and ‘Just Do It’.

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