Mgmt bmw project

BMW

What is a BMW?

•BMW means, Bayerische Motoren Werke (Bavarian Motor Works)•For over thirty years, BMW’s are known to be the benchmark of premium sports automobiles •BMW cars are reputably known for their performance and craftsmanship.•BMW strives to keep their title of being the “ultimate driving machine”

BMW’s History

•Franz Josef Popp was the key founder of BMW •Before BMW built automobiles they built, aircraft engines and airplanes.•In 1917, BMW built airplanes for the German Military. •In 1923, BMW then started manufacturing motorcycles.•BMW first automobile was built in 1929 in Berlin, Germany.

History

Before BMW built cars, they built motorcycles in Munich, Germany.

The change of logos throughout time.

Company

BMW Head quarters Munich, Germany

Company•The CEO of BMW is Norbert Reithofer •BMW was first founded in 1916•BMW’s first plant was in Munich, Germany •BMW bought Mini from Rover•They also own Rolls Royce.•There are more than three-thousand BMW dealers worldwide.

CompanyBMW has manufacturing plants in Germany, South

Africa, England, and the United States.Careers can be found on their websites and on

linkedin.comThey provide internships and BMW’s STEP program (step program)- graduate from tech school with a 3.0

gpa and join BMW technical services.Company bought DesignWorksUSA where they

provide training and design their products. over one hundred thousand employees work for

BMW.

BMW’s New Marketing Venture

BMW’s New Marketing Venture

BMW has a new campaign slogan, “Joy is BMW”. Their new slogan is to bring the joy of driving to life. The slide shows that the new slogan captures

happiness to promote output. Jack Pitney VP of Marketing says, this slogan was

introduced at the start of the economy’s recession to recapture the consumers.

Pitney noted that studies have shown in a recession, brands that do the best are those that are authentic, purpose-driven brands that have defined themselves over decades as being true to their core purpose and that is why he is behind this new slogan.

BMW focuses on emotion to create a new advertising market in today’s auto industry.

They gather traditional ideas and innovate them to continue BMW’s future.

The Past The Present The Future

AdvertisingBMW advertises their markets to auto

enthusiasts and ambitious consumers. BMW advertises in various ways to attract all

groups.

Advertising

Advertising

Achievements

•BMW’s has been awarded Car & Driver’s editor’s choice awards for over 30 years.•BMW’s continues to manufacture over one million cars annually.•In 2006, The BMW 3 Series was awarded World Car of the Year. •The only car company that did manufactured airplanes, motorcycles, and automobiles. •BMW owns and manufactures, Rolls Royce and MINI. •BMW is one of world’s top ten automobile makers.

Products

Sedans: •3-Series

•5- Series

•7- Series

Coupes & Convertibles:1-Series

Z4

Coupes & Convertibles:3- Series

•6-Series

SUV’SX3

X5

Presented by: Casper Yim