Engaged: Deliver more qualified leads through your website

Engaged :)

Delivering More Qualified Leads through your Web Site

Text Number32665 (FBOOK)

MessageLike activengage

My Story…

#Fail200 Monthly Leads

2% 1%2%

0%

95%

Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted

Website Lead Breakdown 2006

One Year Later…

#Win1680 Monthly Leads

6% 2%4%

2%

86%

Phone CallsWalkin Email LeadsChat LeadsNo Lead Submitted

Website Lead Breakdown 2007

+9%Conversion

Rate

300%Site Traffic

What is holding you

back?

Start Testing

Split Testing

Real World Example

Original Campaign

Treatment #1

Treatment #2

PRECOMMER

CE

Content Marketing

c

Content Marketing

c

Content Marketing

c

Content Marketing

c

Content Marketing

2011 Chevrolet Tahoe Boston

Flickr

Blog

YouTube

X

X

X

Live Chat

Personalized Invitations

Rich Media Consumer Experience

Video Meet & Greet

Up to 3% Website Visitors Engage in a Chat

Response Time

Full Name

Email Address Phone Number

72%81%

or

Visitor Data

Engagement Data

Conversion Data

Visitor Data

Unique Visitors

Total Visitors

Time On Website

Pages Per Visit

Click Path

Exit PagesEntrance Pages

Bounce Rate

Depth Of Visit

Keywords

Referring URLs

10

Engagement Data

Customer Engagement is about creating, stimulating or influencing shopper behavior

Intuitive Click Paths

Leaving Tells A Story

5Critical ContentMultivarient TestsVisit Length/Page

RecencyDirect Visits

Conversion Data

Conversion Rate =

Number of Goal Achievement Visits

Geographic Target

Conversion TypeDepth of Visit

Conversion Pages 5CRO

THIS PRESENTATION IS AVAILABLE ONLINE

WWW.SLIDESHARE.NET/ACTIVENGAGE

Todd L Smith

Chief Executive Officer

ActivEngage

800-441-7779

todd@activengage.com

Twitter.com/activengage