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CharlesDante’SmithContactInfo:E-Mail:cdante.smith@icloud.comLinkedIn:www.linkedin.com/in/cdantesmith
PreviousExperience
CareerExperience
• DigitalMarketing&SocialMediaExperience:3Years– Createddigitalandintegratedmarketingplansforvariousonline
promotions– CreatedSocialMediacontenttodriveengagementfordigitalpromotion– Createdcontentplansforallsocialmediaplatforms,includingFacebook,
Twitter,Instagram,Vine,andmore– GeneratedsocialmediaanddigitalanalyticreportsviaGoogleAnalytics,
andpresentedfindingstoseniormanagement– Coordinatedmediabuyswithonlinecontentoutlets, foronlinemarketing
exposure
SocialMediaExperience-TheFaderIamcurrentlyaWeekendSocialMediaEditoratTheFader.BelowaresomecontentIhavecreatedonTheFader’splatforms.
SocialMediaExperienceConcept:UsedTwittertoexecute a
contestgivingawayticketstoaLakersopeninghomegame,whilepromotinganewradioshow,andtheirhostsonESPNLA710.
Approach:Createdacalltoactionto“Retweet ToWin”forachancetowinticketstoaLakers’game,andincludeagraphicwithESPNLA710’safternoonshow’slogoforcrosspromotionaswell.
Results:Thepostresultedinover37.3Kimpressions,withattotalof591intotalengagements.
SocialMediaExperience
Concept:InstagramEngagementPollApproach:Createda“InstagramEngagementPoll”whereInstagramuserscouldsimply
commenttheiransweronthequestiononthegraphic.Instagramgraphicissized1080x1080pixelstooptimizein-streamviewingontheInstagramplatform.
Results:Thepostresultedinover1Klikes,80comments,withover10kimpressionsreached.
SocialMediaExperience
Concept:FacebookEngagementPollApproach:Createda“FacebookEngagementPoll”whereFacebookuserscouldsimplylikethe
postusingFacebookemojistocasttheirvote,andincorporatedESPNLA710’sstationlogoaswellforvisibility.
Results:Thepostresultedinover5Klikes,120comments,withover91.7kpeoplereached.
SocialMediaGraphics
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