Brand developement

Brand development

Steps: • Naming process• Logo design• Logotype• Vision design• Website • Appication design

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

• WSEO - Women support each other

• SWSE - Strong women support each other

• WWIS - Women with independent soul

• WYSE – Women & youth support each other

Naming Process

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

About WSEO

Our Mission: Women Support Each Other empowers young women by providing the resources and support necessary to make positive life choices and create community change.

Our Vision: WSEO envisions a world in which all women are empowered to determine their future and effect change.

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

• Critical Thinking and Decision MakingWSEO women explore fully and think deeply about significant issues in order to make informed, deliberate decisions.

Pillars of WSEO

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

• Identity and Self Esteem

WSEO women strive to recognize, explore, and proudly express who they are as individuals.

Pillars of WSEO

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Pillars of WSEO

• Commitment to MentorshipWSEO women believe in the power of positive relationships to change lives. Through commitment to mentorship, WSEO women dedicate themselves to being a positive influence and role model for those around them.

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Pillars of WSEO

• Community ChangeWSEO women strive to make a better society by gathering information, spreading awareness and taking action on issues that are meaningful to them.

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Pillars of WSEO

• Safe Community and ExplorationWSEO women express their ideas, ask questions, and learn in a safe, open, and accepting community. WYSE women encourage others to speak up and help each other discover new ideas.

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Logo Reference Images

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Final Name

WSEO Women Support Each Other

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Logotype

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Logotype

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Logo Creation

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Web Design

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

Web Design

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

App Logo

Ziyu Niu FA 199 Senior Project Thomas Klinkowstein

App Design