My method in

Logo design

development

By :Mohammad

Ghazizadeh

: Mhmd_ghazizadeh@yahoo.com

: ir.linkedin.com/pub/Mohammad-Ghazizadeh/33/60/9b8/

Talk,Talk,Talk

1

2

Main Business idea

Distributor, producer, service

provider ?

This process starts with a meeting with owners or top level managers of a company. In this meeting the designer team representative will gather all needed information about the business scope, target market, mission, vision, company values, culture and such things.

Example:

Company values : •Responsibility •Loyalty •Profitability •Consistency & congruity •Team work •Being Protective Main business area: Technology Importing computing systems Distributing computers

Company X

بازار هدف زینو

Retailers in IT complexes Target Market

The brain storming !

2

6

In part two, the designer/s will have a brain storming session with top level managers of the company. In this session the designing team leader will write one of key words mentioned in first meeting about the company , values and etc., and engage all participant to think about that word and describe what that word remind them of ? What if that word was an object? An such questions

The Brain Storming Session

Key words and out puts of brain storming session

Smart: Carrot,

Japan, Eyeglass

Re

sp

on

sib

ilit

y

: Fa

mil

y,

Co

mm

itm

en

t, H

an

d

Sh

ak

e

Credit Rating:

Cheque, Contract,

Credit Team Work:

Chain, War, Team

Pio

ne

er:

Sp

ee

d,

Ho

rse

,Arr

ow

Social: Network, Internet,

Group

Young: Color,

Spring, Jeans,

Sports

Extended mood

boards

3

9

Smart: Carrot,

Japan, Eyeglasses

Pioneer: Speed, Horse,

Arrow

Disciplined:

Army, Iron,

Frame

Young: Color,

Spring, Jeans,

Sport

Social:

Internet,

Group,

Network

Logical: Scale,

Teacher, Math

Responsibility: family,

Commitment,

Handshake

Loyalty: Ring,

Lifeguard,Nurse

Protective:

Father,Umbrella,H

and

Teamwork: Team,

Chain, War

Profitable: Coin , Caw, Drop,

Coordination

Credit Rating:

Cheque , Contract,

Credit

Consistent: Turtle ,

Train Road

Shape Analysis

4

19

In part four, by using any designing software (Photoshop, corel draw or etc.), designer/s will turn the selected pictures/photos to line drawings to start the shape analysis step.

Shape Analysis

Extraction

5

22

In part five, putting aside those line drawings, the designer/s will be face with some similar shapes and curves . So in this phase those similar shapes will be drawn out to give them(designing team) main curves and shapes to use for final logo design.

Ex

tra

cti

on

Ex

tra

cti

on

Ex

tra

cti

on

Logo production

The Result